Subscribe to this feed If you use an RSS news reader application, you can subscribe to this by opying the URL of this RSS feed into your news reader. The latest blog articles from Criteo.com http://staging.criteo.com Tue, 14 Feb 2017 17:22:37 GMT Umbraco br Thu, 24 Mar 2016 08:25:03 GMT http://staging.criteo.com/br/blog/2016/03/five-top-tips-for-driving-sales-this-easter/ Along with spending time with family and friends, consumers now see Easter as a prime time for shopping. In 2015, US consumers spent an astonishing $16.4 billion on Easter toys and treats. What’s more, in recent years Easter shopping has moved online, with e-sales during the holidays now dwarfing those made on the high street. So, with consumers increasingly attracted to a crowded online marketplace, how can you ensure that you boost sales during the busy Easter period? Read more for five handy tips that will help you maximize sales over the Easter break. Sakina Najmi http://staging.criteo.com/br/blog/2016/03/five-top-tips-for-driving-sales-this-easter/ Thu, 06 Aug 2015 12:34:00 GMT http://staging.criteo.com/br/blog/2015/08/uk-retailers-can-expect-a-great-august-with-their-back-to-school-promotions/ Most schools in the UK are on summer holidays now and the month of August will be extremely important for marketers planning their back-to-school promotions. Mass Retailers, Computing/High Tech retailers as well as retailers of Fashion/Luxury and Sporting goods will see a significant rise in demand for their products during the next 5 weeks. Criteo Market Insights Team http://staging.criteo.com/br/blog/2015/08/uk-retailers-can-expect-a-great-august-with-their-back-to-school-promotions/ Fri, 24 Jul 2015 12:12:36 GMT http://staging.criteo.com/br/blog/2015/07/digital-buyers-turn-to-mobile-devices-on-a-global-scale/ If you’re a marketer that helps to sell anything online, by now you’ve probably read Jonathan Wolf’s blog post highlighting what you need to do to stay ahead of your customers on mobile devices in the US. The research team set about to dig deeper into the data to discover if people’s behavior is the same the world over, and we discovered that not only are the trends global, in some markets they are intensified. Criteo Market Insights Team http://staging.criteo.com/br/blog/2015/07/digital-buyers-turn-to-mobile-devices-on-a-global-scale/ Thu, 23 Jul 2015 12:05:07 GMT http://staging.criteo.com/br/blog/2015/07/criteo-engine-part-2-price-and-recommendation/ Why is delivering an ad so complicated? It’s a combination of timely response and personalization. For any given ad, Criteo has less than 50 milliseconds to determine the optimal combination of factors that will induce the consumer to click, create the ad and then deliver it to the correct location; this time bound is due to the fact that most RTB platforms only take into account bids that they receive within 100ms or less, and we need to take into account the network latency as well. The result is a personalized ad delivered for the right price, to the right consumer at the right time. The power behind this process is the Criteo Engine. Dan Teodosiu http://staging.criteo.com/br/blog/2015/07/criteo-engine-part-2-price-and-recommendation/ Fri, 10 Jul 2015 21:51:06 GMT http://staging.criteo.com/br/blog/2015/07/criteo-engine-part-1-heart-of-engine/ No industry has had more of an impact on business in the last few years than internet technology. Technology is responsible for a new revolution, changing the foundations upon which organizations are run. In this series of blog posts, we explore the Criteo Engine, what it means for the teams, looking at the pricing recommendation, the need for speed in data science and infrastructure, digging into what makes the Criteo difference for our clients. Dan Teodosiu http://staging.criteo.com/br/blog/2015/07/criteo-engine-part-1-heart-of-engine/ Thu, 25 Jun 2015 09:14:35 GMT http://staging.criteo.com/br/blog/2015/06/fathers-day-sales/ When a retailer marketer thinks about Father’s Day, what’s the first thing that comes to mind? Fashion? Sports? Summer is coming? For me, it’s got to be…novelty neck ties. We took a closer look at Criteo’s daily sales data for the week before Father’s Day to find out when, and where, sales peaked leading up to dad's big day. Criteo Market Insights Team http://staging.criteo.com/br/blog/2015/06/fathers-day-sales/ Wed, 24 Jun 2015 20:29:22 GMT http://staging.criteo.com/br/blog/2015/06/go-mobile-or-go-home/ OK, so you don’t need to be told again – the world has gone mobile and if your strategy isn’t mobile first you should be brushing up your resume or else getting ready to live in an attic with the typewriter salesmen and Blackberry-holster makers… But let’s say you really want to keep your job – what should you do? Jonathan Wolf http://staging.criteo.com/br/blog/2015/06/go-mobile-or-go-home/ Mon, 22 Jun 2015 15:50:06 GMT http://staging.criteo.com/br/blog/2015/06/why-ssl-compliance-is-important/ The IAB’s Director of Technical Standards recently declared that the advertising industry has some catching up to do when it comes to supporting secure, encrypted communications with users via HTTPS. With HTTPS encryption on public-facing servers protecting the privacy and security of the public, the IAB identifies support for HTTPS as a best practice for the industry. Criteo http://staging.criteo.com/br/blog/2015/06/why-ssl-compliance-is-important/ Thu, 18 Jun 2015 10:36:12 GMT http://staging.criteo.com/br/blog/2015/06/navigating-the-mobile-first-waters-the-reality-of-successfully-moving-from-in-store-to-online-conversions/ As marketers and advertisers continue to think ahead of the innovation curve, many are finding themselves still trying to make the first leap from desktop to mobile and back again to convert sales. Yes, “mobile first” is the mantra, however the pain points of succeeding in a mobile first era are very real for retailers across the board. Mollie Spilman http://staging.criteo.com/br/blog/2015/06/navigating-the-mobile-first-waters-the-reality-of-successfully-moving-from-in-store-to-online-conversions/ Thu, 11 Jun 2015 18:29:13 GMT http://staging.criteo.com/br/blog/2015/06/trust-through-transparency/ I am very proud to announce that Criteo has been certified to the JICWEBS Digital Trading Standards Group (DTSG) UK Good Practice Principles by independent industry auditor ABC. This accreditation demonstrates Criteo’s commitment to creating a brand safe environment where clients can be confident that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation. Jon Buss http://staging.criteo.com/br/blog/2015/06/trust-through-transparency/