Perfectly branded ads. Optimized for every user.

Perfectly branded ads. Optimized for every user.

At Criteo, we continually drive more sales for our clients through industry-leading performance marketing. And yet, we understand that this performance cannot come at the expense of ads that do not meet your brand’s design requirements.

Effective creative must balance brand attributes with content and design optimized to engage each individual shopper – in any given publishing environment. Only Criteo can achieve this personalized, real-time ad customization for billions of people without compromising your brand.

Through Kinetic Design, Criteo Dynamic Retargeting unifies brand-inspired design and user-relevant content to achieve unmatched ad performance. 

How we do it:

• To start, our experienced designers use your brand guidelines to establish a design framework that will be carried throughout your campaign.
• Next, your essential brand elements are broken down into a pool of ready-to-use digital components.
• For each ad that is served, our technology automatically selects from this digital pool the optimal components for that specific consumer and display context. 
• Finally, the ads are rendered on the page in real-time, precisely meeting the size and layout requirements for that publisher.

The result? Polished ads on every platform tailored to each customer – and market leading performance.

Read on to learn more about how Criteo Dynamic Retargeting with Kinetic Design automatically creates powerful, personalized ads with the highest creative integrity and greatest reach.