Today, Criteo, a leading global technology company that specializes in performance display advertising, released research detailing how Performance Display ads deliver measurable results, turning viewers into clickers and ultimately into customers. Based upon a field study conducted in partnership with Nielsen and Mediametrie, the research explores the development of performance display advertising in recent years and how it leverages big data to reach the right audience at the right time. Advertising, marketing and brand teams will be able to utilize the data provided to learn how to better identify clickers, determine length of run time for ads to be most effective and how incremental it is to other marketing channels.
Key insights from this research include:
Advertisers are increasingly more willing to pay for performance not just views. Today’s online ads are conveying the right message to get their target’s attention, motivating an intended action including purchase. The full research paper can be found on the Criteo website here.