State of Mobile Commerce Q4 2014
Mobile now accounts for over 30% of eCommerce sales globally. Criteo has analyzed individual transaction data covering over $130 billion of annual sales across more than 3,000 online retailers and travel advertisers to uncover the new trends in mobile shopping in the U.S. and globally.
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Specifically, readers will see that:
- Consumers are buying on mobile devices, not just researching
- Smartphones have overtaken tablets in mobile sales
- Mobile average order value is reaching desktop level, and mobile conversion rates are catching up with desktop too
- Top quartile retailers generate almost 40% of their online sales from mobile
- Share of mobile sales from Android devices is now significant
