02/04/15
Mobile Marketing – Retailers’ Common Denominator
Consumers aren’t just spending more time researching products on their mobile devices, they’re making actual purchases, or “converting” in marketing speak. While digital marketers have struggled to develop a full view of their consumers’ paths to purchase as the journey has become fragmented across many devices and channels, the upward trend of mobile conversions means that missing a prospect on mobile could equal a lost sale. This significantly raises the stakes for mobile marketers.
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