Bridging the Gap Between Screens to Increase ROI - Highlights from VentureBeat’s Mobile Summit Fireside Chat
Bridging the Gap Between Screens to Increase ROI - Highlights from VentureBeat’s Mobile Summit Fireside Chat I recently participated in a fireside chat as part of VentureBeat’s Mobile Summit alongside American Eagle Outfitter’s Chief Digital Officer Joe Megibow. The session was moderated by the Wall Street Journal’s Rolfe Winkler with a focus on mobile devices. As about 180 senior leaders gathered to listen to Joe and me chat, it was clear: increasing ROI is all about having a unified view of the customer. To that end, marketers are investing more and more in mobile to reach consumers across screens, which makes me think that mobile attribution will be a heavily addressed topic this year.
