Search, shop, book: travel bookers more mobile (and valuable) than ever
New research from Criteo and Phocuswright identifies three key mobile trends changing the digital travel market Digital is more than a trend in travel, it is a tidal shift, and mobile is the newest wave. According to new research from Phocuswright and sponsored by Criteo, at least 85% of travelers turn online for one or more segments of the search, shop and booking process.