To boost performance and create opportunities that result in new customers and more sales per customers, with a strong focus on the over-50s fashion retail audience.
To remain within JD Williams COS target and drive conversions by displaying the products that will have the most interest and relevance for each user.
Criteo’s newly enhanced prediction engine was able to gauge users intent and the likelihood of a purchase by quickly considering past behavior and predictive analytics. Implementation of the solution was quick and easy and JD Williams saw significant results almost immediately.
