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24/03/16

The Easter Boost - Five Top Tips for Driving Sales This Easter

Along with spending time with family and friends, consumers now see Easter as a prime time for shopping. In 2015, US consumers spent an astonishing $16.4 billion on Easter toys and treats. What’s more, in recent years Easter shopping has moved online, with e-sales during the holidays now dwarfing those made on the high street. So, with consumers increasingly attracted to a crowded online marketplace, how can you ensure that you boost sales during the busy Easter period? Read more for five handy tips that will help you maximize sales over the Easter break.

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24/03/15

Navigating the travel industry; what brands need to do to succeed in today’s highly competitive marketplace

Posted by Criteo

The travel sector is one of the most difficult industries for any company to compete in. It has one of the largest pools of customers online, but these users lack loyalty, ‘brand-hop’ and tend to go for price-based bookings. The online customer journey has, until recently, been impossible to track as potential purchasers jump from mobile, to laptop, to desktop and to tablet. This makes it more difficult than ever to identify and convert customers

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