To improve ROI, Russian fashion e-tailer Lamoda deployed personalized Criteo ads to re-engage lapsed app users. The move generated an additional 64% revenue vs. display only, with higher conversion volumes and basket values
Lamoda wanted to revive and sustain app use among high-value customers to improve ROI from its technology investment. The challenge was that downloads alone aren’t enough to make mobile and tablet applications profitable.
Using industry-leading in-app performance marketing technology, Criteo enabled Lamoda to re-engage lapsed users who had downloaded the Lamoda mobile app with highly relevant, customized messages based on past browsing behaviors
