State of Mobile Commerce Q4 2015
State of Mobile Commerce Report Q4 2015: Leaders widen the gap
Criteo’s analysis of shopping data from Q4 2015 found that mobile leaders doubled down in 2015 and grew their share of transactions faster than the average.
- Top retailers see double the growth in mobile's share of transactions, widening the gap with average retailers in the space.
- Nearly four-in-ten consumers shop on multiple devices and complete those purchases on a mobile device almost a third of the time.
- Dedicated shopping apps dwarf the mobile web at all points on the path to purchase, from browsing products to the sale itself.
- Japan, UK and South Korea continue to lead the globe in mobile transactions, and smartphones are driving that growth.
Top retailers see double the growth in mobile’s share of transactions, widening the gap with average retailers in the space. Nearly four-in-ten transactions occurred on multiple devices and were completed on a mobile device almost a third of the time. Dedicated shopping apps dwarf the mobile web at all points on the path to purchase, from browsing products to the sale itself. Japan, UK and South Korea continue to lead the globe in mobile transactions, and smartphones are driving that growth. - See more at: http://www.criteo.com/resources/mobile-commerce-report/#sthash.WVpJ3KiU.dpuf
Top retailers see double the growth in mobile’s share of transactions, widening the gap with average retailers in the space. Nearly four-in-ten transactions occurred on multiple devices and were completed on a mobile device almost a third of the time. Dedicated shopping apps dwarf the mobile web at all points on the path to purchase, from browsing products to the sale itself. Japan, UK and South Korea continue to lead the globe in mobile transactions, and smartphones are driving that growth. - See more at: http://www.criteo.com/resources/mobile-commerce-report/#sthash.WVpJ3KiU.dpuf
