Materiały

Travel Flash Report: Booking on Mobile Goes Mainstream

Find out how the online travel industry can better leverage the mobile opportunity

Since 2014, Criteo has analyzed more than 1 billion bookings generated by hundreds of travel suppliers and online travel agencies worldwide - making us a central source of the trends happening now in all travel subcategories and regions.  

In summary, you will find:

• Share of mobile bookings is growing across all markets and for all travel subcategories
• In-app tracking and advertising are now compulsory for travel advertisers
• Travelers choose the device they use for booking, depending on many factors
• Bookings are often inaccurately measured because they involve multiple devices to complete
• OTAs differentiate from suppliers in terms of mobile adoption

These are the latest insights on the online travel industry. Download it today