The mobile effect: disrupting the competitive landscape in the digital travel market
This exclusive report from Criteo and travel research agency Phocuswright: The mobile effect: disrupting the competitive landscape in the digital travel market is based on a global survey of 8,045 leisure travelers conducted by Phocuswright and uncovers some remarkable trends that are reshaping the digital travel industry, including:
- Smartphones and tablets are eroding desktop's dominance across the search, shop and book journey (although most travelers booked their last trip via desktop).
- Smartphone and tablet bookers are more likely to be frequent travelers - a lucrative segment for travel brands.
- Online travel agencies lead in shopping and browsing, but travelers still trust suppliers most for booking.
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