As any retail marketer knows, paid search has become ever more sophisticated in the past few years — a trend that’s not changing any time soon. So how can marketers overcome the growing complexity of managing effective search campaigns? By working with a great search partner. Here are 3 reasons why.
- You get a team of experts. An agency or technology partner that has search at its core can in-house people or expertise to keep up with the fast-paced world of paid search. This is where a team of specialists can help. They can advise on top search marketing decisions — like translating internal information to smarter search bids and distilling best practices to rise above the competition — which only bolsters the success of your campaigns.
- You get deeper insights. The most sophisticated search partners leverage these insights to offer cutting-edge capabilities that optimize the execution areas of shopping campaigns, from targeting to bidding to measurement.
- You save a lot of time. Whenable to quickly and easily recommend new search marketing tools that are compatible with a client’s existing technology stack, background, and capabilities. This can be a huge time-saver, freeing marketers up to focus on more important things, like strategizing new campaigns and hitting sales targets.
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*Base: 186 retailers focused on eCommerce. Source: A commissioned study conducted by Forrester Consulting on behalf of Criteo, November 2016.
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