Dan Teodosiu joined Criteo in 2013 and is responsible for the R&D team. Before Criteo, Dan worked for Google, where he was the director of the Paris development center, and for Microsoft, as an architect in Windows and MSN. Dan previously co-founded two companies in California, the second of which was acquired by Microsoft. He attended Stanford University, where he received an MS and PhD in Computer Science.
Why is delivering an ad so complicated? It’s a combination of timely response and personalization. For any given ad, Criteo has less than 50 milliseconds to determine the optimal combination of factors that will induce the consumer to click, create the ad and then deliver it to the correct location. The power behind this process is the Criteo Engine.
No industry has had more of an impact on business in the last few years than internet technology. In this series of blog posts, we explore the Criteo Engine, what it means for the teams, looking at the pricing recommendation, the need for speed in data science and infrastructure, digging into what makes the Criteo difference for our clients.
