The long-awaited ad tech consolidation picked up its pace this week, as four online ad companies -- retargeting firm Criteo, ad targeter Media6Degrees, ad buying company X+1 and Yahoo -- each acquired a mobile ad tech startup over the course of...
Criteo’s Mobile Play With yesterday’s acquisition of Ad-X Tracking in Europe, Criteo CEO JB Rudelle claims his company is “the one-stop display performance partner for both desktop and mobile devices” in spite of the inherent difficulties...
Criteo, which focuses on performance display advertising, has acquired AD-X Tracking to support mobile campaigns. The companies did not disclose the financial details of the deal, but industry speculation suggests this move seals the deal for a...
Personalised advertising retargeting company, Criteo, has announced the acquisition of AD-X Tracking, which lets brands and agencies keep tabs on the performance of their in-app mobile ads. AD-X Tracking makes it possible for brands to gain exposure...
