Sylvain Piquet, director of BI and account strategy at Criteo, considers the issues around measuring effectiveness in mobile advertising. The IAB’s announcement of an industry-backed ad viewability standard is good news for advertisers and...
In its first-quarter financial report, retargeting platform Criteo revealed that mobile accounted for 15% of its revenue in March, up from 10% in December.
Take a big enough sample size of mobile behavior and you end up coming back to these slightly depressing macro-level truths about how we now live. Case in point, Criteo’s new Mobile Flash Report released today.
