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New Exec Will Oversee Revenue Operations at Ad Retargeting Firm Criteo has hired Eric Eichmann as its first chief revenue officer, as the online ad retargeter gets its executive ranks in order ahead of a possible IPO. Mr. Eichmann will...
When social media exploded, most CMOs were left scrambling to find a way to incorporate these new, emerging platforms into their marketing plans. This ushered in a new era of "social marketing," which has blurred the line between branded...
