aCommerce는 Criteo의 강력한 분석 알고리즘을 활용하여 매출은 8배 성장하고 CPA는 84% 감소하였습니다.

과제

aCommerce wanted to find a tool to create tangible business outcomes and effectively encourage consumers to return to client sites and complete purchases.

해결책

Criteo’s performance advertising solution, a dynamic retargeting platform, enables aCommerce’s client sites to segment, target and serve each customer with display ads or product recommendations personalized in real time, based on browsing behavior and purchasing intent.

결과

Since 2014, Criteo’s performance advertising platform has delivered a:

• 6x increase in customer acquisition
• 2.7x increase in unique visitor growth
• 84% reduction in cost per acquisition (CPA)
• 8x increase in revenue for aCommerce clients