In the News 12/30/16
Business Insider lists Criteo's acquisition of HookLogic as one of the biggest moments in ad tech during 2016.
Read More
In the News 12/30/16
BostInno's "Office Envy" roundup features Criteo's Boston office, highlighting the open office layout and various features that make the space so unique.
Read More
In the News 12/29/16
Criteo's Chief Revenue Officer Mollie Spilman was named one of the "30 most powerful women in mobile advertising" by Business Insider. This article provides insight into Mollie's role at Criteo and details her accomplishments in the field.
Read More
In the News 12/28/16
Boston Globe features Criteo's newly-renovated Boston office, calling attention to the open-office layout and, most notably, the slide that connects the 15th and 14th floors.
Read More
In the News 12/27/16
AdExchanger highlights the increased conversation around header bidding in 2016. The article notes Criteo's leadership and commentary around header bidding during the company's Q3 earnings announcement.
Read More
In the News 12/27/16
Mobile Marketer features a contributed article from Criteo's Head of Data Science and Analytics Jaysen Gillespie that expounds on Criteo's Holiday Shopping Insights report and identifies specific ecommerce tips based on trends observed this holiday season.
Read More
In the News 12/27/16
Built in Boston features commentary from Criteo's Boston office on holiday traditions, which include dressing up for a holiday bash and volunteering for Christmas in the City, a non-profit organization that brings holiday magic to thousands of Boston-area kids and their families.
Read More
In the News 12/20/16
MarTech Advisor features a contributed article from Jessica Breslav, Regional Managing Director, Mid-Market at Criteo, which offers holiday marketing tips ranging from leveraging your digital presence to incorporating cross-device marketing strategies.
Read More
In the News 12/15/16
Practical Ecommerce highlights the launch of Kinetic Design in its "Ecommerce Product Releases" roundup. The article highlights how the product allows marketers to drive greater customer engagement, improve reach and achieve ad performance while maintaining brand aesthetics across campaigns.
Read More
In the News 12/13/16
MediaPost features HookLogic holiday data that shows mobile purchases had the highest conversion rate during the U.S. Thanksgiving Day holiday weekend.
Read More
In the News 12/07/16
Destination CRM highlights Criteo's launch of Kinetic Design and how the new technology will give marketers more creative control.
Read More
In the News 12/07/16
Entrepreneur features an article from Jessica Breslav, Regional Managing Director, Mid-Market at Criteo, that details the most effective ways for small businesses to establish a digital presence.
Read More
In the News 12/07/16
MediaPost highlights Criteo's launch of Kinetic Design and features commentary from Patrick Wyatt, SVP of Product Management, where he expounds on the impact Kinetic Design will have on the industry as a whole.
Read More
In the News 12/05/16
Daniele Beccari, head of travel products at Criteo, discusses how travel brands can reach consumers across devices. The piece also features data from Criteo's latest Travel Flash Report, which shows an increase in online bookings made on smartphones.
Read More
In the News 12/02/16
In an article about Amazon's entrance into server-side header bidding, AdExchanger notes Criteo has been a leader in pre-bid integration for publisher inventory for years.
Read More
In the News 12/02/16
Chain Store Age features Criteo's Black Friday shopping analysis, which shows retailers drove the bargain hype long past Black Friday and into Bounceback Tuesday.
Read More
In the News 12/02/16
Express Observer cites Criteo's Black Friday analysis, which shows iPhone users shopped more on mobile devices than Android users.
Read More
In the News 11/30/16
The increased adoption of mobile phones has opened up the opportunity for programmatic advertising in Africa. To make it easier for global advertisers to buy inventory in Africa, Dochase, a Nigerian ad network is hooking up as either an SSP or exchange to platforms outside the continent, like Criteo.
Read More
In the News 11/30/16
AdExchanger references Criteo along with The Trade Desk as the only two hot ad tech stocks currently in the industry. The article also predicts that ad tech company, Integral Ad Science may eventually join them in the ranks.
Read More
In the News 11/30/16
According to a Criteo-sponsored poll of advertisers, marketers and publishers, nearly half of the respondents expressed the need to do a better job of integrating technology to improve their omnichannel marketing efforts.
Read More
In the News 11/29/16
Payments Source cites Criteo Mobile Commerce Report data, which states mobile share of global e-commerce is expected to grow from 40% in 2015 to 70% by 2017.
Read More
In the News 11/28/16
MultiChannel Merchant highlights Criteo's Black Friday ecommerce analysis, which shows an increase in mobile transactions on iPhones and a decrease in overall tablet usage.
Read More
In the News 11/28/16
AdExchanger highlights Criteo's participation in a new coalition formed to help detect and prevent mobile advertising fraud.
Read More
In the News 11/28/16
Marketing Land features Criteo's Black Friday shopping data, which shows iPhone users dominated mobile transactions.
Read More
In the News 11/25/16
In an interview with BizReport, AerServ COO, Andrew Gerhart, cites Criteo research that suggests in app revenue is rising to outpace mobile web for businesses that invest in their mobile apps and improve user experiences.
Read More
In the News 11/24/16
Mobile Marketing's "Movers and Shakers" column features Marc Grabowski, Criteo's new executive vice president of global supply and business development.
Read More
In the News 11/23/16
Criteo joins a group of a dozen mobile ad network and app marketing platforms in a mission to fight mobile ad fraud. The group will develop global standards for fraud detection and prevention, which will be employed by its members for client brands and digital agencies.
Read More
In the News 11/23/16
MediaPost cites Criteo H1 2016 Mobile Commerce Report data to highlight the issue of abandoned shopping carts. Criteo's data shows only 26.6% of shopping carts convert into purchases, leaving 73.4% of shopping carts abandoned with no conversion to revenue.
Read More
In the News 11/21/16
New York Business Journal features Marc Grabowski, Criteo's new EVP of Global Supply and Business Development in the "People on the Move" section.
Read More
In the News 11/21/16
Internet Retailer features data from HookLogic, which shows how online retail sales fluctuated following the election.
Read More
In the News 11/21/16
MediaPost features HookLogic's November ecommerce shopping data, which highlights an increasing move toward mobile.
Read More
In the News 11/21/16
MediaPost cites Criteo data, which indicates that 7 in 10 Millennials are open to considering new retail apps during the holidays that they haven’t used before.
Read More
In the News 11/18/16
Adweek highlights the latest digital marketing stats, which includes data from HookLogic about how the election caused a decline in ecommerce sales.
Read More
In the News 11/18/16
Street Fight Magazine highlights the appointment of Marc Grabowski as Criteo's new EVP of global supply and business development.
Read More
In the News 11/17/16
The DMA and Winterberry Group released a new report sponsored by Criteo, which sheds light on omnichannel marketing insights.
Read More
In the News 11/16/16
The Drum's "People on the Move" features the appointment of Marc Grabowski as Criteo's new executive vice president of global supply and business development.
Read More
In the News 11/16/16
MediaPost highlights the findings of the DMA's new report From Theory to Practice: A Roadmap to 'Omnichannel' Activation. The report details the results of research conducted by Winterberry Group and sponsored by Criteo.
Read More
In the News 11/16/16
Criteo announced the appointment of Marc Grabowski to EVP of global supply and business development. While he brings a great deal of personal and professional experience to the position, Grabowski said he's grateful that the experts working at Criteo can leave their egos behind, making the working environment much more enjoyable, which is one reason he accepted the position with the company.
Read More
In the News 11/15/16
Email marketing has long been a stalwart in the marketer’s arsenal, and brands have found so many ways to adapt the medium to suit their needs. These days, the average consumer’s inbox is like a window into swirling maelstrom of offers, discount codes and new releases. But have marketers stretched the humble email too far? With consumers becoming more and more saturated by content, how can email fight the rising tide and stay relevant to the consumer?
Read More
In the News 11/15/16
MediaPost uses Criteo's H1 Mobile Commerce Report data to show that mobile apps generate higher conversion rates than other digital portals.
Read More
In the News 11/15/16
Business Insider cites Criteo's H1 Mobile Commerce Report data and explains that although mobile represented 46% of global e-commerce traffic in Q2 2016, conversion rates are still low.
Read More
In the News 11/11/16
MediaPost uses data from Criteo's H1 2016 Mobile Commerce Report to highlight the current state of cross-device marketing and its growing prominence in 2016 and beyond.
Read More
In the News 11/10/16
Criteo announced it has completed its deal to acquire HookLogic, whose platform is used by customers to reach in-market shoppers, drive traffic to products and attribute resulting sales.
Read More
In the News 11/04/16
Advertising Age features an article about data driven targeting, which highlights CEO Eric Eichmann's thoughts about header bidding.
Read More
In the News 11/03/16
BostInno provides an inside look at the Criteo Boston office, the central headquarters for the North America mid-market opertations.
Watch Video
In the News 11/02/16
Criteo posted a seven percentage point increase in mobile ads compared with the previous quarter.
Read More
In the News 11/02/16
“We’ve started to deploy a direct bidder where we’re able to access more inventory in the publisher wrapper,” said Criteo CEO Eric Eichmann, in an interview with AdExchanger before the company’s Q3 earnings call on Wednesday.
Read More
In the News 11/02/16
Criteo surpassed analysts' estimates in its third quarter — and the France-based ad tech company has visions on new revenue streams that could well see it exceed expectations again over the next fiscal year.
Read More
In the News 10/25/16
Criteo Predictive Search is designed to automate the entire optimization process for Google Shopping campaigns without increasing the retailer’s cost per order. It uses machine learning to identify opportunities for better matching and bidding opportunities down to the product level. Every aspect of the campaign from structure to remarketing to bids is modified automatically through the system.
Read More
In the News 10/25/16
MediaPost highlights the launch of Criteo Predictive Search, which leverages Criteo's core machine learning technology to help support Google Shopping campaigns.
Read More
In the News 10/25/16
Just weeks after acquiring HookLogic for $250 million in an all-cash deal, Criteo is pushing into paid search. Criteo played primarily in performance display until now, but its Predictive Search product marks its first major move into a different part of the marketing funnel.
Read More
In the News 10/24/16
Criteo appointed Elie Kanaan to EVP of marketing. He now leads the company's product marketing, marketing and communications initiatives worldwide. Kanaan, who spent seven years at VMWare as VP of marketing in EMEA, brings to Criteo his knowledge and experience of pioneering virtualization, cloud support and the ability to scale services.
Read More
In the News 10/22/16
TechCrunch highlights Criteo as a leading competitor in the ad tech industry, noting the company is poised for growth and worthy of investment.
Read More
In the News 10/21/16
Criteo's Harris Bernstein shares a contributed article about how millennials are contributing to the rise of mobile within the fashion e-commerce industry.
Read More
In the News 10/21/16
Criteo, the performance-marketing technology company, has announced that it has appointed Elie Kanaan as its Executive Vice President of Marketing. At Criteo, Kanaan will head the marketing and communications and product marketing initiatives. Kanaan is equipped with more than 25 years of experience in marketing and technology.
Read More
In the News 10/18/16
As the holiday shopping season “unofficially” gets underway, millennials are expected to lead the charge. This early movement is also putting the season on pace to have the highest e-commerce sales revenue yet, according to the “2016 Holiday Initiative Summary Report,” from Criteo. The study reveals consumer holiday shopping behaviors, the role and impact of digital advertising, and e-commerce trends that retailers are urged to leverage in the upcoming months.
Read More
In the News 10/11/16
In just two years, nearly half of all e-commerce transactions are likely to occur on mobile phones. Following serious investment from brands, mobile has moved from a pre-purchase tool to a place where users are actually clicking the “buy” button — be that on their sofa or the train to work.
Read More
In the News 10/05/16
“We’d been talking to HookLogic for almost two years looking for potential linkups, and it just became clear there’d be more value if we worked directly together than if we just structured a partnership,” Eric Eichmann told AdExchanger after the deal was announced.
Read More
In the News 10/04/16
France-based adtech outfit Criteo has inked an agreement to acquire advertising exchange HookLogic for a publicly undisclosed fee, a deal announced within 24 hours of SalesForce's purchase of Krux.
Read More
In the News 10/04/16
HookLogic, a startup that helps consumer brands place ads on e-commerce sites, has agreed to sell for $250 million to publicly traded ad-tech firm Criteo.
Read More
In the News 10/04/16
Advertising technology vendor Criteo S.A. is looking to broaden the services it offers retailers and other advertisers by buying HookLogic Inc., a vendor whose technology places targeted ads on the websites of such retailers as Wal-Mart Stores Inc. and Target Corp.
Read More
In the News 09/20/16
For the first time, mobile apps saw higher order values than desktop and mobile Web, with an average of $127 spent in-app versus $100 on desktop and $91 on the mobile Web, according to Criteo's State of Mobile Commerce report.
Read More
In the News 09/14/16
The UK leads the world in mobile retail. And being out in front means that, along with other mobile-centric lands such as Japan and Korea, the UK is reaching the mobile verses desktop tipping point before anyone else. So says the latest research out this week from Criteo, which says that looking at consumer behaviour, UK shoppers are now more mobile than desktop when it comes to shopping and that that trend is going to only increase. In fact, in Criteo’s terms the UK and Japan have long passed parity with desktop and smartphones and apps are driving ever more mobility in the retail market. But are retailers up to speed?
Read More
In the News 09/14/16
Retail TouchPoints highlights the findings of Criteo's 2016 H1 Mobile Commerce Report. The article emphasizes the importance of sophisticated mobile apps, noting retailers with sophisticated mobile apps drive 90% more conversions.
Read More
In the News 09/14/16
As the debate between the conversion potential of mobile Web sites versus applications continues, a new report by Criteo revealed that retailers with sophisticated app presences saw up to 54 percent of their transactions generated in-app, up seven percent from last year.
Read More
In the News 09/13/16
Internet marketing services company Criteo surveyed 1,536 US digital buyers ages 18 and older who had bought apparel online. Nearly nine in 10 respondents said they had used a desktop device to purchase apparel in the past 12 months. And more than six in 10 used mobile devices—including smartphones and tablets—to purchase apparel. Clearly desktop is still the dominant device used for many, but mobile follows not too far behind.
Read More
In the News 08/25/16
A new report by digital advertising company Criteo has discovered a unique and growing group of shoppers. The smartphonista is a fashion shopper who makes her purchases on a smartphone. They account for seven out of 10 mobile sales and dominate the demographics for tomorrow’s fashion shoppers.
Read More
In the News 08/05/16
Business Insider highlights Criteo's positive Q2 earnings results and notes the company as the "star-performer" in the ad tech sector.
Read More
In the News 08/05/16
If you asked anyone in ad tech to name the star-performer of the sector, most people would point to Criteo.
Read More
In the News 08/03/16
French performance marketing company Criteo came out swinging yet again in its quarterly showing on Wednesday despite a 7% dip in its share price when the market opened. Revenue, excluding traffic acquisition costs, rose 36% to $166 million in the second quarter, with mobile ad revenue generating half of it for the first time.
Read More
In the News 07/19/16
Online shoppers are moving towards apps and away from m-websites. A new study by app commerce company Poq [IRDX VPOQ] finds that online shoppers are spending 6% more money on apps and 5% less money on the mobile web every month. The amount of time users are spending on retailer apps is also on the up. According to the research, the amount of times shoppers are visiting desktop websites and apps is increasing by 2% and 7% month-on-month respectively. The monthly amount of times shoppers interact with mobile websites has remained static.
Read More
In the News 06/22/16
When the chief financial officer of French ad-tech company Criteo SA made a presentation to investors recently, he was quickly interrupted by skeptics who couldn’t wait for the end of his speech. They wanted to know what differentiated his firm from the many others claiming to make advertising more efficient and cheaper for marketers.
Read More
In the News 06/22/16
The success of Parisian ad tech company Criteo has a big impact on how French tech companies conduct business. More startups in France are angling their way into the U.S. where they can access a bigger market and raise more capital from venture capitalists.
Read More
In the News 06/20/16
As consumers, we are deluged with marketing messages everywhere we go. Every day, our email inboxes are flooded with hundreds of new emails we’ll never open, because they contain information about products and services we’ll never buy. Yet, email remains one of the highest performing online media channels for marketers. The good news for consumers and brands alike is that the world of email is changing. Structural shifts have created space for a new breed of programmatic email providers, giving marketers the ability to reach consumers with relevant, personalized communications.
Read More
In the News 06/17/16
Mobile shopping is becoming an everyday activity for a significant number of consumers, new data shows, with 2.5m Brits - 5% of adults - saying they buy on mobile at least daily.
Read More
In the News 06/17/16
Paris is not only all about wines, cheeses and museums. Now it’s about ad tech, too. O, là là. A few Parisian ad tech firms have seen big success in the U.S. and many more are looking to America for growth, inspiration and, of course, money, as the French ad tech hotbed gets even toastier: French online ad company Criteo’s revenue increased 55 percent year-over-year last quarter to €362 million (around $406.7 million).
Read More
In the News 06/06/16
Lately the tech industry has been a bit of funk, at least with Wall Street. But there are some operators that seem to be immune, such as Criteo. The company, which develops software tools to improve the performance of online marketing campaigns, continues to grow at a rapid clip. During the latest quarter, revenues jumped by 36 percent to $401 million and there was also a hefty profit. So to this end, I recently had a chance to talk to James Smith, who is the EVP of Americas for Criteo.
Read More
In the News 05/22/16
Starting a company has its ups and downs, highs and lows. The same can be said for any job, and any leadership position—even in a large organization. But when starting a business, especially a tech one, things move quickly—often too quickly. Ultimately, running a company boils down to one thing: transparent and consistent communication.
Read More
In the News 05/20/16
Criteo announced the launch of Criteo Dynamic Mail on Thursday, a predictive email marketing solution that delivers product recommendations based on a customer's previous browsing behavior and purchase history. Criteo Dynamic Email adds a finite email targeting solution to the performance marketing company’s suite of advertising technology products for online retailers.
Read More
In the News 05/20/16
Criteo Southeast Asia managing director Yuko Saito explains that the firm helps e-commerce players boost sales by sending personalized and relevant messages to consumers.
Read More
In the News 05/20/16
Mobile has given a new lease of life to email marketing, and it's too good an opportunity to ignore with messages that are neither well targeted or personalised. That was a point sent home by Sylvain Piquet, VP of strategy for Email at Criteo when we chatted about today's release of its Dynamic Email service. It's essentially an upgrade to the retargeting email service the company already offers. This allows a brand to put their goods back in front of someone whom they didn't recognise, although they browsed without buying, or who looked for products they sell on another publisher's site who has permission to email them with a trusted partner's offer.
Read More
In the News 05/19/16
Online specialty luggage retailer eBags is looking to attract “new” shoppers with what has come to be considered an “old” technology platform. eBags is deploying the Criteo Dynamic Email solution to pair anonymous behavioral data with third-party, permission-based email addresses from Criteo’s publisher network. As a result, the retailer can re-engage consumers it has previously targeted with social media and display advertising, as well as reach new customers who have demonstrated an interest in its brand and/or products.
Read More
In the News 05/18/16
Mobile booking is continuing its seemingly unstoppable rise, as evidenced by smartphone-enabled travel and transportation purchases making up 29 percent of United States sales in 2016’s first quarter and a prediction that bookings will surge even higher this summer, per a new report from Criteo.
Read More
In the News 05/18/16
Some interesting take-aways from the latest Criteo Travel Flash Report showing not only the increase in bookings via mobile devices in general but also a boost in travel bookings made via mobile applications.
Read More
In the News 05/12/16
Who would have predicted that by 2016, one in three digital retail transactions would take place on a mobile device and that consumers would be turning to apps to buy things like new shoes for same-day delivery? More importantly, what if you could have predicted it? A lot has changed in the past 10 years, so retailers are wondering: what will the next ten years bring? Criteo teamed up with Ovum to take a look at what the landscape will look like in the years ahead, and to predict what’s to come across five key elements in 2026.
Read More
In the News 05/11/16
Online home furniture retailer Made.com has been trialing its showroom strategy in bricks and mortar stores since 2014, and in that time has seen footfall rates of over 10,000 per month, with the company eventually hoping to use Bluetooth-enabled beacons to enhance customer experience both in-store and online.
Read More
In the News 05/04/16
Mobile advertising accounted for half of Criteo S.A.’s revenue in the first quarter, the digital marketing vendor reported today. That’s the first time mobile ads have reached 50% for the vendor. Criteo’s revenue rose 36.4% in the first quarter, or 39% when accounting for currency fluctuations. "2016 is off to a strong start and our pipeline of exciting new products will continue to fuel high growth," says Eric Eichmann, CEO.
Read More
In the News 05/04/16
After completing his first full quarter as CEO of French performance marketing company Criteo, Eric Eichmann seems confident. Criteo had “very strong top-line growth,” Eichmann told AdExchanger ahead of the company’s Q1 earnings call on Wednesday.
Read More
In the News 04/29/16
Consumers’ growing adoption of smartphones with larger screens will contribute to the rapidly growing pace of digital commerce, with mobile-enabled sales volume projected to reach 2.05 billion by 2020, according to a new report from Ovum commissioned by Criteo.
Read More
In the News 04/25/16
Criteo announced Monday it's partnering with Integral Ad Science to ensure inventory quality and brand-safety requirements. The deal offers Criteo advertisers assurance that ads appear on brand-safe publisher sites and that consumers have a "targeted, non-intrusive" experience across all channels and screens, per a Criteo statement.
Read More
In the News 04/22/16
Online ads are like ants at a picnic. All they want is your food. And if you let them have it, they come back with their friends. France’s Criteo (CRTO) is an advertising technology operation that earns advertisers’ business by electronically mapping a consumer’s behavior, and using that map to ash online ads that “predict and recommend” the products a consumer wants. Criteo is deeply engaged in the complex, data-mining realm that revolves around the new world language of geo-targeting, post-click tracking, interstitial ads and frequency capping.
Read More
In the News 04/22/16
We all need to purchase goods and services to live life in a modern economy, and how we get those goods and services is changing. As a global economic force, the PC is out and the smartphone is in, says marketing executive Molie Spilman.
Read More
In the News 04/12/16
If Instagram adopts the rumored algorithm, the new experience will be in line with likes of its parent company, Facebook, and Pinterest. Instagram’s change would not be unfamiliar and is arguably a move to better engage consumers that want a personalized experience. Influencers, brands, and consumers should be excited. Here’s why.
Read More
In the News 04/04/16
That consumer browsing and buying behavior of travel is changing is now fact. In many places, the days of researching and booking a holiday on a single device is a thing of a past. Criteo’s Jon Hudson pens a guest post to share data gleaned from analyzing billions of travel transactions.
Read More
In the News 04/04/16
You just received a message from a friend to check out a video on YouTube. As you open the link, you’re not directed to the video like you expect. Instead, you’re prompted to watch a pre-play commercial about something you care little about. Ultimately, you’re being held hostage by an annoying ad, and you can’t do anything about it. I’m often asked about ad blocking and what we think at Criteo, where we deliver personalized online ads on behalf of clients. The way we see it, the ad blocking conversation is a win for the industry, and here’s why.
Read More
In the News 03/31/16
Last month, Facebook launched its new Reactions buttons, allowing its 1.6 billion users to express how they feel about status updates, check-ins and other content-driven posts that appear in their news feeds. Six animated emojis represent the following feelings: like, love, ha ha, wow, sad and angry. Though seemingly a light move, the launch of Reactions actually represents a major shift for the digital ad industry.
Read More
In the News 02/24/16
IBD recently spoke with Criteo CFO Benoit Fouilland about what it’s like being a Facebook “frenemy” and where the company will direct its efforts and resources this year.
Read More
In the News 02/22/16
Leader. Mother. Mentor. Trailblazer. Organizer. Innovator. Listener. Teacher. The 17 winners of AWNY's 2016 Advertising Working Mothers of the Year Awards carry a full slate of titles. They're strong leaders at the office, loving parents at home, active members of their communities and inspirations to legions of working parents. AWNY is proud to recognize Criteo CRO Mollie Spilman as a 2016 Advertising Working Mother of the Year!
Read More
In the News 02/22/16
As brands enter 2016 eager to capitalize on today’s tech-savvy, Internet-friendly mobile shoppers, which retailers are going to be the next generation of e-commerce winners? The following article highlights a few secrets to success for building the next e-tailer empire.
Read More
In the News 02/17/16
Nearly 40 percent of all global travelers shop for travel on mobile devices and complete transactions on mobile about a third of the time, with mobile transactions up three percent year-over-year as of the fourth quarter 2015. That’s according to Criteo, which analyzed more than 1.7 billion global travel and retail transactions from 3,300 business amounting to $720 billion in sales.
Read More
In the News 02/17/16
As mobile increasingly becomes an established channel for purchasing, retailers with strong smartphone shopping experiences are experiencing nearly double the growth rate in share of transactions, according to a new report released today by Criteo.
Read More
In the News 02/17/16
Apps consume 90% of our smartphone time. They're also increasingly consuming our bank balances. According to new shopping data from Criteo, mobile phones are displacing desktops as the digital shopping medium of choice. They're also increasingly taking the place of physical visits to stores—according to the National Retail Federation, more shoppers polled went online (103 million) than to stores (102 million) over the Thanksgiving/Black Friday weekend.
Read More
In the News 02/17/16
The results are in, and there is no question about what is happening with mobile retail. According to a new study of 1.4 billion online transactions during fourth quarter 2015 from marketing technology provider Criteo, mobile transaction share grew 15% from the same quarter the prior year. Mobile transactions accounted for 30% of all online transactions in the quarter.
Read More
In the News 02/11/16
Today's consumers are increasingly demanding meaningful, one-to-one experiences with brands, causing personalized marketing to reach tipping point. Moreover, the need for brands to deliver meaningful consumer journeys led to a surge in the adoption of performance advertising. Fortunately, marketers have new tools necessary to execute successful digital strategies. But those new tools present unique obstacles in terms of implementation and integration with existing advertising campaigns like social marketing or paid advertising. To find out how brands this year are investing and succeeding with performance marketing and overcoming its challenges, we commissioned Forrester Consulting to survey just over 150 marketers in the US, UK, France, and Germany.
Read More
In the News 02/11/16
Following a brutal 2015 for publicly traded ad platform companies (at least those not named Facebook or Alphabet), the first month of 2016 was, well, not much better. That is until Wednesday, when Criteo reported Q4 revenue growth of 55%, to $407 million (362 million euros). Additionally, the company crossed two symbolic milestones, hitting $1 billion in revenue for the year and surpassing 10,000 clients. Earnings release.
Read More
In the News 02/10/16
Last June, shares in advertising tech specialist Criteo plunged 7% after Apple declared its intention to add ad-blocking technology to the mobile edition of its Safari browser. Despite that looming threat, Criteo’s mobile revenue is exploding, based on its 2015 financial results issued Tuesday. The company also added 900 customers in the past quarter, reaching 10,000 accounts, and crossed the €1 billion annual revenue mark for the first time.
Read More
In the News 02/10/16
While the year has been mostly crummy for tech stocks, Criteo (CRTO) has been able to buck the trend. On news of its latest earnings report, the stock price is up a sizzling 20% in early trading. In fact, the company has exceeded $1 billion in revenues for the past year and there continues to be hefty free cash flow generation. Not bad for a company that got its start back in 2005.
Read More
In the News 02/10/16
Paris-based retargeting firm Criteo exceeded €1 billion (which, according to exchange rates, nets out at more than $1 billion) in revenue for the first time last year, according to its earning call today. The company, which hereafter will report its earnings in dollars instead of euros, integrates with e-commerce sites to monitor activity and use that data to serve relevant ads.
Read More
In the News 02/10/16
Criteo posted its full-year 2015 results on Wednesday and the firm is continuing to show it is the star-performer of the ad tech sector. The company's revenue crossed $1 billion for the first time — far outpacing the majority of the other publicly-traded ad tech companies.
Read More
In the News 01/21/16
Most of us in the industry know well that programmatic advertising allows marketers to clearly define budgets, set goals, and apply attribution models for campaigns while the technology does all the work. Algorithms do the heavy lifting, analyzing variables in real time to determine the right campaign settings. If you ask online marketing professionals, they’ll say programmatic works, which is why it has maintained its dominance in the ad space. So what exactly are the factors driving programmatic’s growth?
Read More
