In the News 07/27/17
Wall Street Journal explores Criteo's strategy to build a high performing and open commerce marketing ecosystem to help retailers and brands.
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In the News 07/21/17
Cross-device identity has become an essential foundation for ad targeting and device graphs are key to understand customers.
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In the News 07/17/17
Header bidding is shaking up online advertising and has greatly evolved in recent years, leading to the emergence of more ad tech players.
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In the News 07/14/17
Street Fight highlights data from Criteo's Prime Day research telling how Prime Day has grown compared to last year and how has brought buyers to other brand retailers. Jaysen Gillespie, Criteo's VP, Analytics, Insight & Data Science, states that “it's clear that consumers express a general increase in propensity to purchase on Prime Day".
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In the News 07/10/17
Major retailers and e-commerce sites are cashing in on Amazon Prime Day and experiencing an increase in website visits. Jaysen Gillespie, Criteo's VP, Analytics, Insights & Data Science, states that "Amazon Prime to some extent is lifting all the boats" as it is putting people in the mood to shop.
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In the News 07/10/17
Key industry leaders analyze in detail and provide insight into 2016 Prime Day, including Criteo's data on how e-Commerce retailers saw massive increases at all phases of the conversion funnel.
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In the News 07/10/17
In an interview with Biz Report, Jaysen Gillespie, Criteo's VP, Analytics, Insights & Data Science, discusses the 2016 Prime Day data and gives his overview on the effects that the Amazon Prime Day had on retailers.
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In the News 07/07/17
This article shares the main data from Criteo's 2016 Prime Day research saying that major e-commerce sites gained at all phases of the conversion funnel and affirming that "Amazon Prime Day serves as a rising tide that lifts all retail boats".
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In the News 06/28/17
AdExchanger mentions Criteo as a "competitor that also wants to get into video" in an interview with Neal Ritcher, CTO at Rakuten Marketing, on the evolution of performance and branding.
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In the News 06/21/17
In his wrap up of IRCE, Jim Coogan, founder and president of Catalog Marketing Economics, states that "Criteo continues to be a leader in remarketing and retargeting."
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In the News 06/21/17
In an opinion column for AdExchanger, Jon Burke, advertising lead at Automattic, calls on Google, Facebook, Amazon, Criteo and others to get together and agree on a joint standard for brand safety.
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In the News 06/20/17
In an article about how Emmanual Marcon wants to make France a world leader in technology, France is listed as the third-largest player in terms of VC funding into start-ups, and as Europe's third largest economy partly because of billion dollar start-ups like BlaBlaCar and Criteo.
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In the News 06/16/17
In a look at Amazon's acquisition of Whole Foods and Wal-Mart acquisition of Bonobos, Criteo's EVP, Brand Solutions John Roswech tells AdExchanger, the real story is "the impact this has on brands, which are in a position to be disintermediated from that retail position that’s defined the past century or so for their products."
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In the News 06/16/17
In a story about how the buzzword header bidding came to be, Paul Bannister, Co-founder, CafeMedia, shares that he has "a spec doc from Criteo where it was called “real time advertising targeting."
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In the News 06/15/17
The Interactive Advertising Bureau is getting ready to establish a set of standards to guide publishers and media buyers through the header bidding process. Criteo participated in the document's development.
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In the News 06/15/17
Participants in Criteo's Trade Marketing in Transition study noted that the biggest trade advertising challenges in need of improvement are measurement/attribution and trackability.
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In the News 06/15/17
Criteo listed as a company that venture capitalists like Martin Mignot, a partner at Index Ventures, are investing in as part of France's growing tech scene.
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In the News 06/15/17
Zain Jaffer, Co-founder and CEO of Vungle, a 6-year old private ad tech company that is potentially going to go public, has big aspirations. Jaffer compares the company to Criteo, and Criteo is described as an "ad tech all star."
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In the News 06/14/17
In a byline article, John Roswech, EVP, Brand Solutions, shares research from Criteo’s Sponsored Product Retail Network study about Father’s Day shopping and search trends.
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In the News 06/12/17
This article shares data from Criteo's Trade Marketing in Transition study saying that, "the findings may be instructive for all product companies that rely on local dealers and retailers to help them increase sales."
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In the News 06/12/17
Data that only about 27 percent of mobile traffic converted into actual sales from Criteo's 2016 Mobile Commerce Report is sited in this article about Amazon Pay.
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In the News 06/12/17
Jonathan Opdyke, President, Brand Solutions, offers a deeper look into takeaways from Criteo and Kantar Millward Brown’s study on trade marketing.
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In the News 06/12/17
Data from Criteo shows that great outdoors, particularly boating/fishing and golfing is how dads celebrate Father's Day this year.
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In the News 06/09/17
AdWeek lists Criteo twice in its 13th noteworthy digital media and marketing stats from this week for improving Hasbro's return on ad spend and Criteo's Trade Marketing report.
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In the News 06/08/17
This article highlights data from Criteo's Trade Marketing in Transition report, and also quotes Jonathan Opdyke, President, Brand Solutions, Criteo saying, "Trade marketing is undergoing a profound shift."
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In the News 06/08/17
In his byline article for MediaPost, Dave Schwartz, VP, Account Strategy, Search, writes how Google's new shopping initiatives are helping retailers retain and gain customers.
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In the News 06/07/17
Debbie Stephenson, Content Marketing Manager for Leonardo, a hospitality technology solutions provider, sites Criteo's 2016 Travel Report in her tips for reducing booking abandonment on hotel websites.
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In the News 06/07/17
In his byline article about header bidding, Eric Berry, CEO at TripleLift, mentions Criteo as one DSP that accounts for the lion’s share of all demand.
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In the News 06/05/17
Ginny McCormick, VP of Integrated Media and Promotions at Hasbro, shares how Criteo’s system improved Hasbro’s return on ad spend by as much as 1,100 percent while delivering 63 million impressions.
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In the News 06/01/17
Total Retail has added Criteo's Gartner Study to their resource library.
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In the News 06/01/17
Criteo is mentioned as a competitor to AdRoll that shines as brightly.
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In the News 06/01/17
In this article about the rise of Paris as a tech hub, Philippe Botteri, a partner at VC firm Accel, mentions Criteo as "one of the most successful ad tech firms globally" and as a business where young professionals want to work.
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In the News 05/30/17
The Motley Fool's Daniel Miller provides an overview of Criteo and states, "While Criteo is a long way away from being the next Facebook, it's tough to find another young company creating such a strong business model from advertising."
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In the News 05/30/17
Criteo mentioned as a product to use to help marketers decide where to retarget ads.
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In the News 05/26/17
Luxury Daily published John Roswech, EVP of Brand Solutions, byline about apparel.
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In the News 05/25/17
In-depth article about Criteo's new header bidding product, Direct Bidder.
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In the News 05/24/17
Criteo Direct Bidder announcement included in round up of ad news.
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In the News 05/24/17
Paul de la Nougerede, director of programmatic at The Telegraph, explains why he signed up Criteo’s new client-side header-bidding product, Direct Bidder.
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In the News 05/23/17
Criteo's Marc Grabowski, EVP of global supply and business development, shares a detailed look at the new Direct Bidder solution with AdExchanger's Sarah Sluis.
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In the News 05/23/17
Criteo's new header bidding product, Direct Bidder, will help publishers retain the full value of their inventory and receive 50% higher revenues on average.
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In the News 05/17/17
Pierre Nicholas, product manager, Criteo mentioned as an IAB Tech Lab partner contributing to ads.txt.
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In the News 05/16/17
Seeking Alpha shares a detail overview of Criteo and suggests the stock is a buy, noting, "The company has a proven track record of solid growth over all its important metrics, and there are still plenty of opportunities for improvement and further growth left."
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In the News 05/16/17
Criteo stock is mentioned a very hot commodity on Wall Street.
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In the News 05/05/17
John Roswech, EVP, Brand Solutions shares Criteo Apparel Trend Report insights into how brands will have to adjust their selling tactics to keep up with the "mass transformation happening in all categories of retail."
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In the News 05/04/17
CNBC's Najarian brothers provide an update on Criteo's stock price.
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In the News 05/04/17
Eric Eichmann, CEO, meets with MediaPost's Philip Rosenstein to discuss Criteo's Q1 2017 earnings announcement
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In the News 05/03/17
Steve Symington from The Motley Fool takes a closer look at Criteo's Q1 earnings and what should investors expect from the company going forward.
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In the News 05/03/17
Criteo CEO Eric Eichmann discusses Criteo's Q1 earnings and offers insights into Criteo's strategy to diversify its product set.
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In the News 05/03/17
Criteo CEO, Eric Eichmann discusses Q1 earnings and future opportunities presented by Twitter's TellApart shutdown.
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In the News 05/01/17
John Roswech, EVP, Brand Solutions discusses how online shoppers interact with click and collect sites like Amazon to buy groceries.
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In the News 05/01/17
Criteo's Mother's Day report finds that jewelry and food baskets continue to top the lists of gifts from dads and kids.
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In the News 04/27/17
Criteo's office staircase highlighted as an example that links staff together even though they are on separate floors.
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In the News 04/24/17
In an article about header bidding and DSPs, Criteo tells AdExchanger that some DSPs have inquired about using its proprietary deduplication technology.
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In the News 04/20/17
Information about French funding includes a mention of the fact that the first institutional round of Criteo was over 10 years ago.
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In the News 04/20/17
Criteo touted as stock recommendation success from January 2016.
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In the News 04/20/17
Criteo named as a behemoth competitor to AdRoll in an article about their new President.
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In the News 04/18/17
Criteo's Apparel Trend Report offers key market insight into shifting shopper behavior and actionable intelligence for retailers and brands as they seek to fully capitalize on the apparel e-commerce ecosystem.
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In the News 04/18/17
Co-op budgets are shifting to online due to millennial and Gen Z generations, less likely influenced by traditional media, according to Criteo's Apparel Trend Report.
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In the News 04/18/17
John Roswech, Executive Vice President, Brand Solutions offers a deeper look into two key takeaways from Criteo's Apparel Trends Report: showrooming and returns.
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In the News 04/18/17
Apparel retailers must merge online and offline experiences to drive e-commerce sales, according to Criteo's Apparel Trend Report.
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In the News 04/18/17
Jonathan Opdyke, President, Brand Solutions, Criteo explains how the apparel and accessories category is witnessing a massive transformation according to Criteo's Apparel Trend Report.
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In the News 04/14/17
In a byline article, Elie Kanaan, EVP of marketing, advises retail executives on the approaching inflection points in digital advertising where smart marketers will be able to make changes that move the needle.
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In the News 04/12/17
A growing share of the Indonesians are choosing to complete digital shopping activity using multiple devices, according to Criteo's State of Cross-Device eCommerce Report.
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In the News 04/11/17
Larry Sweeney, search marketing manager for eBags shares how they activated Criteo Dynamic Email to complement their in-house promotional emails and extend reach to new audiences outside of their existing customer base.
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In the News 04/10/17
In a sponsored article for MarTech Today, Criteo shares how Google might better leverage its strengths and real estate to fight back against Amazon in product search.
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In the News 04/07/17
In a byline article, John Roswech, EVP Criteo Brand Solutions writes, "Online grocery is the last frontier of e-commerce — and the only area expected to grow CPG sales."
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In the News 04/06/17
35% of smartphone purchases start on a desktop, according to Criteo's State of Cross-Device Commerce report.
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In the News 04/06/17
Shobha Nikam, Head of Data and Analytics, Criteo participated in a panel at the AdExchanger Programmatic I/O event and discussed new attribution methods.
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In the News 04/04/17
John Roswech, EVP, Brand Solutions, Criteo, believes 2017 will be the Year of the Grocery.
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In the News 03/31/17
Greg Archibald, EVP, Americas and his team are "focused on how to expand adoption for all the products—Criteo Predictive Search, Sponsored Products, and User Graph, a cross-device/omni-channel solution.”
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In the News 03/31/17
EVP, Americas, Greg Archibald's expertise in multi-product sales will be core to Criteo's Americas sales strategy.
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In the News 03/30/17
Greg Archibald's appointment to EVP, Americas comes as Criteo begins a concerted effort to roll out its predictive search offering as well as its sponsored product feature.
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In the News 03/30/17
35% of smartphone purchases start on a desktop, according to Criteo's State of Cross-Device Commerce report.
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In the News 03/30/17
In his role as EVP, Americas, Greg Archibald will oversee the Americas sales team responsible for all revenue operations as the company continues to innovate and expand its core business.
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In the News 03/29/17
Data from Criteo's Q4 2016 Mobile Commerce Report was cited in an article about improving the mobile user experience.
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In the News 03/29/17
"Airline and hotel mobile bookings now account for one in four online travel bookings worldwide, according to Criteo," writes Travelport, in a sponsored article for Skift.
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In the News 03/28/17
New research from Criteo goes so far as to say that 2017 will be the “Year of e-Grocery.”
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In the News 03/28/17
“Consumers want to research and purchase with what’s convenient for them at the time,” says Jaysen Gillespie, VP, analytics, insights & data science, Criteo.
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In the News 03/24/17
A growing share of South Koreans are choosing to complete digital shopping activity using multiple devices, according to Criteo's State of Cross-Device Ecommerce Report.
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In the News 03/24/17
"CPG is poised for breakout success in digital, and we predict 2017 will be the year of e-grocery," said John Roswech, Executive Vice President, Criteo Brand Solutions.
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In the News 03/20/17
John Roswech, EVP Criteo Brand Solutions shares his thoughts on consumer attitudes about online grocery shopping, as well as trends and challenges for marketers.
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In the News 03/20/17
According to Criteo's State of Cross-Device Commerce report, "the smartphone is the fastest-growing ecommerce enabler in France."
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In the News 03/17/17
While many ad-tech players claim to have header bidding containers, the GetIntent study reveals a leader in this area: Criteo.
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In the News 03/16/17
By understanding how consumers are shopping, Criteo State of Cross-Device Report notes retailers can optimize their marketing dollars and maximize ROI.
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In the News 03/16/17
Criteo has been named the most popular header bidding solution by ad tech firm, GetIntent.
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In the News 03/16/17
Eric Stein, chief revenue officer at Branch, takes an in-depth look at Criteo's State of Cross-Device Report.
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In the News 03/16/17
Adblock Plus parent eyeo has named the first members of its Acceptable Ads Committee (AAC), including Criteo.
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In the News 03/15/17
Criteo has signed on as a charter member of AdBlock Plus’ Acceptable Ads Committee.
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In the News 03/14/17
Architectural firm Dyer Brown says their design for Criteo's Boston office reflects ‘‘the energy and excitement’’ of the company’s fun, young office culture.
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In the News 03/11/17
Katherine Frangos, content marketing manager at MobileBridge, cites Criteo's State of Mobile Commerce H12016 report in a byline article about mobile app users.
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In the News 03/08/17
A look at Criteo's State of Cross-Device report, suggesting retailers need to deepen their understanding of cross-device consumer behavior and align marketing strategies to maximize ROI.
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In the News 03/07/17
"People have psychologically gotten over the barrier that says, ‘Mobile isn’t for buying,’” says Jaysen Gillespie, VP, analytics, insights & data science.
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In the News 03/06/17
Jaysen Gillespie, vice president, analytics, insights and data science, Criteo tells MediaPost, “Now more than ever, it’s critical that retail marketers maximize spend on the right channels, with a true understanding of their customer’s shopping journey across multiple devices."
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In the News 03/06/17
Data found in Criteo's State of Cross Device Report "suggests that the oft-cited notion that smartphones are for research, desktops for purchases, could be changing."
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In the News 03/06/17
In a byline, Miriam Newton, VP of product marketing at Criteo writes, "Understanding the role each device plays is crucial in accurately planning marketing strategy."
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In the News 03/05/17
Criteo's Q4 2015 Mobile Commerce Report was cited in an article by Ian Naylor, founder & CEO of AppInstitute
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In the News 03/03/17
Criteo's State of Cross Device Report proves that the consumer path to purchase is more fractured than ever before – but it could also mean that retailers are only seeing a partial or distorted view of it.
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In the News 03/02/17
Amanda Wilson, VP of Global Marketing at MobileBridge, mentioned Criteo's in her byline for Customer Think.
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In the News 03/01/17
Everything you know is wrong – and the adage of ‘browse on smartphone buy on desktop’ is dead. So says a new report that suggests retailers are not measuring conversion rates across devices properly and could well be undercounting conversion rates by as much as 40% on all customer journeys and that they might be misattributing up to 31% of transactions.
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In the News 02/28/17
CDC: Traditional analytics tools that look at activities on a device-by-device basis provide an incomplete view of customers’ multi-device journey.
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In the News 02/28/17
"Businesses which are not tracking consumers across devices are missing – or mis-attributing – at least one-third of transactions. That's one key finding from Criteo's new State of Cross-Device Commerce report."
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In the News 02/28/17
“As this report shows, it is highly informative for marketers to understand the full view of their customer's journey via cross-device measurement," said Miriam Newton, VP of product marketing at Criteo.
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In the News 02/28/17
"Digital marketers are the smartest kids in the room. Unless those e-commerce retailers are misattributing 31 percent of their transactions — which means they may be spending money in the wrong places."
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In the News 02/23/17
CEO Eric Eichmann characterizes Criteo's performance as a record quarter with record revenue growth per existing clients and from mobile.
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In the News 02/23/17
Criteo's Q4 and fiscal year 2016 earnings announcement with mention of the acquision of Hooklogic, and the increase in revenue with mobile ads.
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In the News 02/22/17
Highlights from Criteo's Q4 and fiscal year 2016 earnings announcement.
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In the News 02/22/17
Criteo's Q4 and fiscal year 2016 earnings announcement, highlighting acquisition of Hooklogic.
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In the News 02/22/17
Eric Eichmann discusses Criteo's Q4 earnings and predictions for the upcoming year.
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In the News 02/21/17
Criteo makes the top ten list of companies who hired the most people in Boston in the fourth quarter of 2016.
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In the News 02/17/17
Aly Nurmohamed, Criteo's VP, global publisher strategy's shares his thoughts on eMarketer’s revised forecast on ad blockers.
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In the News 02/16/17
Article by Katherine Frangos, content marketing manager at MobileBridge, in CustomerThink cites Criteo's State of Mobile Commerce H22016 report.
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In the News 02/13/17
Mention of "the Criteo and HookLogic deal" in AdExchanger's write up of Quotient's launch of Quotient Media Exchange (QMX).
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In the News 02/08/17
In a byline article for Luxury Daily Eric Stein, chief revenue officer of Branch (mobile deep linking platform for app developers and marketers) cites Criteo's first-half 2016 mobile commerce report.
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In the News 02/08/17
Mobile Commerce Daily's coverage of Criteo's Super Bowl ecommerce report included original quotes from John Roswech.
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In the News 02/08/17
In its wrap up report evaluating Holiday 2016, Internet Retailer included data from Criteo's Holiday E-commerce Trends Report: Outlook for 2017
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In the News 02/08/17
Internet Retailer published VP, Head of Data Science and Analytics Jaysen Gillespie’s byline highlighting tips for retailers to capitalize on sales opportunities for Valentine’s Day
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In the News 02/07/17
According to Criteo’s “Super Bowl 2017 eCommerce Trends” report, the Super Bowl drove consumers to online grocers in record setting numbers.
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In the News 02/03/17
Andrew Bruckner, VP of equity research at RBC Capital Markets talks programmatic media trends, ad tech consolidation and why Criteo is still killing it.
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In the News 02/02/17
Criteo featured among 6 Boston tech companies hiring right now: "Our culture fosters openness and collaboration and we’re always looking to hire new top talent."
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In the News 02/01/17
Over half of sales of flowers and gifts comes from mobile devices and smartphone sales grow three times as much as desktop sales, according to Criteo's Valentine's Day Gift Trends Report.
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In the News 01/31/17
A look at Criteo's Valentine's Day Gift Trends report.
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In the News 01/27/17
Jaysen Gillespie, VP, Head of Data Science and Analytics shares insights into Criteo's Valentine's Day Shopping Trends report. Jaysen notes, “smart marketers can recast (2016) data to determine the outcome this year based on the digital trends marketers have seen to date.”
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In the News 01/26/17
Criteo's Valentine's Day Shopping Trends story highlighting the strength of mobile for holiday shopping. Jaysen Gillespie, VP, Head of Data Science and Analytics, adds "It's important for retailers looking to maximize the Valentine's Day opportunity to start their campaigns at the beginning of February."
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In the News 01/23/17
Daniele Beccari, Criteo's head of travel marketing, shares cross device marketing insights: "Not only do marketers need to offer the seamless transition between online and mobile web, but they now have to focus their efforts on replicating the brand’s ecosystem in app format."
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In the News 01/19/17
Daniele Beccari, Criteo's head of travel marketing, offers suggestions as to how Hotel Tonight can increase their user-base.
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In the News 01/17/17
Criteo's Mobile Commerce Report is cited in this look at 3 successful mobile app strategies that are driving not only downloads, but measurable consumer engagement.
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In the News 01/17/17
Criteo suggests moving from reactive mode to bids-based, real-time signals to see up to a 49% increase in performance from Google Shopping campaigns.
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In the News 01/17/17
Facebook announced their first start-up incubator will be in Paris. Reuters notes that French start-ups have struggled, with some, such as Criteo, deciding to list in the US.
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In the News 01/16/17
Summary of DailyQuint’s January 15 article noting that while other ad tech companies are struggling and falling behind, Criteo appears to be roaring ahead.
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In the News 01/16/17
Summary of Seeking Alpha’s January 13 article which called out Criteo as having "built an impressive online advertisement engine which works differently than many others."
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In the News 01/13/17
Seeking Alpha describes Criteo as "the leader in performance-based ads" whose "recent innovations and acquisitions offer good ways to leverage its already leading position."
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In the News 01/12/17
As Silicon Valley giants appear headed for a correction, The Street calls Criteo "a fast-growing mid-cap play on the rise of targeted digital advertising."
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In the News 01/09/17
Profiles of two Boston-based, Criteo leaders - Matt Ackley, Director of Advertiser Sales and Ian Bouchard, Manager of Account Strategy
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In the News 01/07/17
In a look back at deal activity for the ad tech, mar tech and digital media sectors, AdExchanger notes "one-to-one marketing also made retail acquisitions very attractive in 2016, as illustrated by Criteo purchasing HookLogic."
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