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Press Releases

Press Releases Archive

June, 2015

The Mobile Mandate: Criteo Q2 State of Mobile Commerce Report Highlights Powerful Role that Apps and Cross Device Play in Purchasing Cycle

New York – June 24, 2015 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today released its Q2 2015 State of Mobile Commerce Report, revealing that mobile apps generate almost 50 percent of mobile transactions for some of the largest ecommerce players who have made their app experience a priority, due to much higher conversion rates than mobile browser or even desktop. In addition, 40 percent of ecommerce transactions now involve more than one device as smartphones, desktops and tablets are used in a variety of combinations to research and make purchasing decisions.