W mediach Archiwum czerwiec 2014

12/06/14

The CPC Conundrum

Sylvain Piquet, director of BI and account strategy at Criteo, considers the issues around measuring effectiveness in mobile advertising. The IAB’s announcement of an industry-backed ad viewability standard is good news for advertisers and...

24/06/14

Criteo Cites Higher Click Rates In Mobile Than PC

In its first-quarter financial report, retargeting platform Criteo revealed that mobile accounted for 15% of its revenue in March, up from 10% in December.

24/06/14

Mobile devices have turned us into advertising hungry, nonstop retail monsters

Take a big enough sample size of mobile behavior and you end up coming back to these slightly depressing macro-level truths about how we now live. Case in point, Criteo’s new Mobile Flash Report released today.

04/06/14

Criteo's Overhauled Prediction Engine Now Factors Actual Conversions, Not Just Clicks

Personalized display advertising firm, Criteo, today announced a major update of its prediction engine, three years in the making.

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