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Criteo Dynamic Retargeting for Facebook & Instagram

A Performance Marketer’s Secret Weapon

Maximize your Facebook & Instagram advertising revenue.

We have extended the capabilities of Criteo Dynamic Retargeting so you can leverage our proven, programmatic technology to automatically display the most relevant, personalized offers on Facebook and Instagram.

Through our granular understanding of an individual's complete web journey and their real-time purchase intent, we deliver unmatched performance across Facebook and Instagram – from mobile and in-app to desktop. 

Our unique solution for Dynamic Ads, Active Elements, powered by Kinetic Design, uses programmatic intelligence to overlay text and creative elements on top of product images — personalizing each ad for optimal performance while ensuring a seamless brand experience across all Facebook properties.

Advertisers that use Criteo Dynamic Retargeting to optimize their Dynamic Ad campaigns across Facebook and Instagram enjoy a 16% sales uplift on average – across all their retargeting campaigns.

Get more from your Facebook & Instagram advertising with:

Increased performance

Increased performance

Criteo Dynamic Retargeting analyzes and understands an individual’s purchase intent across the entire shopping journey, delivering the most relevant and personalized ads in real-time.

Greater spending efficiencies

Greater spending efficiencies

Boost sales and maximize purchase conversion through bids and ads automatically optimized to reach shoppers when they are most likely to convert.

Predictive bidding

Predictive bidding

Our platform accurately predicts the best offers across your entire catalog to engage each shopper, driving an average of 28% of sales from products not viewed previously.

Maximum reach

Maximum reach

In addition to Facebook and Instagram, Criteo works with thousands of publishing partners across desktop, mobile web and in-app to reach your customers wherever they are online.

Kinetic Design

Kinetic Design

Deliver uniquely compelling Facebook & Instagram ads through personalized text and creative elements dynamically configured by our Active Elements.

Learn More

Get More Out of Your Facebook & Instagram Ads

with Criteo Dynamic Retargeting.

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