A comprehensive, data-driven look at how CPG and brand marketers can successfully navigate the nuances and challenges of eGrocery.
There have been many paradigm shifts in grocery shopping behavior in the past, but none more exciting—or exacting—than the relatively recent shift from brick-and-mortar to eGrocery. As the only CPG area expected to grow in sales, eGrocery represents the last frontier in eCommerce and poses a unique challenge to marketers. In order to capture consumer clicks, brands and retailers must evolve their practices.
This report uses current market research in combination with Criteo surveys and data to provide insight on the future of eGrocery and how marketers can successfully bag this category.
In this report, you will learn: