A glance at how 100 marketing executives see the future of their trade marketing strategies — and the external factors that will impact them
To make sense of how marketers are adapting trade tactics and budgeting in an era of shifting sales from offline to ecommerce, Criteo commissioned research firm Kantar/Millward Brown to conduct a survey of 100 marketing executives across the product spectrum, from apparel to CPG. The resulting report outlines the frame of mind guiding brands — over a quarter of which see $500m+ in revenue — in their trade marketing spend, both currently and in the foreseeable future.
In this report, you will learn: