To engage with a diverse clientele, Italy’s leading online real estate portal partnered with Criteo for the long run and saw engagement spike—and increased their leads by 50%.

Challenge

Immobiliare.it, Italy’s leading portal for online real estate ads, has a widely diverse customer base, so they needed a flexible strategy to be able to engage with all of them — by sending the right message, to the right customer, at the right time.

Solution

In 2010, after test-driving several different retargeting partners and finding that Criteo’s performance was superior across the board, Immobiliare chose them as their exclusive partner.

With Criteo Dynamic Retargeting, they were able to customize their advertising messages — more effectively communicating to a wide variety of potential customers with individualized ads, across every device.

Outcome

As a result of this multi-channel performance marketing and continual innovation — forged out of an ongoing, engaging partnership with the Criteo team — Immobiliare was able to:

• Boost conversions by 50% YOY and acquire 10x new qualified users
• Increase leads by 50% YoY
• Grow their traffic by 20%
• Decrease their CPL by 25%