Thrive Market garners a 90% higher conversion rate from Google Shopping by automating campaigns end-to-end with Criteo Predictive Search.

Challenge

As a fast-growing startup selling thousands of natural and organic products, Thrive Market wanted to take advantage of the Google Shopping opportunity yet avoid the channel’s notorious complexity. They needed a solution that would help them sell more memberships and grow the channel without complex manual bidding and management. 

Solution

Criteo offered Thrive Market an end-to-end campaign management solution with automated optimization of every aspect of Thrive’s Google Shopping campaigns, including bidding, campaign structure, product feeds, and user segmentation.

Outcome

With Criteo precisely optimizing every aspect of Thrive Market’s Google Shopping campaigns, the company realized significant performance gains – more memberships, more efficiency, and no manual management!

• 90% higher conversion rate
• 18% lower CPA