UK floor care brand Vax used Criteo Sponsored Products to better target high-intent shoppers during the spring cleaning season and saw a 25% increase in revenue.

Challenge:

With the spring cleaning season on the horizon, Vax, the UK’s number one floor-care brand—and sister brand to US brands Oreck and Dirt Devil—needed a unique and powerful approach to engage high-intent shoppers, drive incremental sales, and gain a competitive advantage in the overall market.

Solution:

With Criteo’s help, Vax was able to:

• Create multiple product campaigns for targeting and flexibility
• Utilize key technology, including In-Market Bid Multipliers, for shopper targeting
• Incorporate both Search and Browse strategies into their approach to the consumer shopper journey
• Include ad inventory across Homepage, Category, Department, Product Detail and Search Results pages

Outcome:

Using Criteo Sponsored Products, Vax’s campaign paid off across all product categories, with a 32% increase in page views for product detail pages. Thanks to that traffic boost, the company also saw such gains as:

• A 3,400% increase in overall ROAS (with subcategories like Upright Vacuums seeing as much as 4,500%)
• 25% growth in overall sales revenue
• 45% more units sold