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Retail Mobile Pulse Survey: Understanding Retailer Perspectives and Investments

The continued fragmentation of the consumer’s path to purchase across multiple devices is top of mind for nearly all eCommerce marketers.  Digiday and Criteo surveyed 60 retail and agency executives attending the 2014 Digiday Retail Summit to shed light on how marketers are aligning resources to address mobile and cross-device opportunities in 2015.

Some key findings of the survey:

• 82% of retail executives see mobile-optimized sites as a high priority
• 74% of retail executives will spend more on mobile in 2015
• Retailers are investing more in mobile-optimized sites than in mobile apps
• Almost half of retailers see equal shopping cart values on desktop and mobile sites

Download the full report for more insights straight from retail marketing executives.