Digiday and Criteo surveyed 60 retail and agency executives to shed light on how marketers are aligning resources to address cross-device in 2015.
Download PDFThe continued fragmentation of the consumer’s path to purchase across multiple devices is top of mind for nearly all eCommerce marketers. Digiday and Criteo surveyed 60 retail and agency executives attending the 2014 Digiday Retail Summit to shed light on how marketers are aligning resources to address mobile and cross-device opportunities in 2015.
Some key findings of the survey:
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