Our Criteo team is back from eTail West, one of the most influential ecommerce conferences in the US. On-site, we heard from industry leaders at top retail brands who discussed trends, presented research and spoke to real ecommerce success stories and innovations. Criteo is pleased to have been part of the discussion where we presented new Q4 Mobile Commerce Report findings and unveiled our Universal Match solution.
A consistent theme throughout the show was an emphasis on people, as marketers are pivoting away from device-focused targeting to strategies that better meet the needs of consumers on a one-to-one basis. Very much in line with the theme of the event, I was on the main stage presenting a keynote on the topic of “Mastering Consumer-Centric Marketing”. My presentation showcased exclusive data from two newly released reports--Criteo’s Mobile Commerce Report and People-Focused Marketing report in collaboration with Forrester to drive home the scale of this trend.
Criteo wasn’t the only company talking about this strategic and behavioral shift. Of note, Brian Beitler from Lane Bryant spoke about how marketers must communicate with consumers in the language they want to hear and understand. He underscored the importance of delivering personalized content and messaging and how it’s more essential than ever. The reason? When your brand gives consumers what they want, they will do your marketing for you through their own personal channels.
In one form or another, personalization was on everyone’s mind at eTail West. Leaders like Eric Anderson, president at Lens Crafters and Kelly McGann, CMO of Ecommerce at Sears, reminded us how the new generation of consumers has grown up expecting personalization at every touchpoint along their path to purchase. As a result, companies that are still relying on spray and pray marketing messages that lack relevance will increasingly lose out on sales.
At Criteo, we have long been aligned with the primary themes at this year’s eTail West conference. We’ve known for some time now that personalization and one-to-one consumer engagement across all touchpoints, including devices and channels such as e-mail and social media platforms like Facebook will make or break a brand. Hats off to Criteo for already thinking about people and how we can use our immense data to help brands push forward before it was a conference theme.
As we continue to focus on driving revenue for our clients, we are eager to put powerful ideas and innovations into action in order to drive personalized and relevant marketing. To learn more about how Criteo enables marketers to drive personalization and sales through digital advertising, please read out latest report on People Focused Marketing with Forrester. And, to learn more about Criteo, reach out to our team for more information.
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