Turkey’s n11.com is an open e-trade platform that connects thousands of brands and stores to millions of shoppers. Because the platform’s wide variety of inventory demands that each category have its own conversion and ROI targets, n11 recognized that they needed various dynamic retargeting solutions to exceed these category targets.
This past June, Moliets-et-Maa in the South of France became the temporary HQ for around 2,700 Criteos when we held an energy-filled, three-day global summit. Employees from around the world came together to celebrate a year of successes and to look forward as we move into the next amazing chapter in Criteo’s future.
That magical time of year, the holiday season, is just around the corner. To help retailers and brands make the season especially bright, we put together an Enlightened Holiday Hub, featuring a commerce eGuide, plus Quick Guides for specific product categories such as consumer electronics, toys & gaming, home goods, and FMCG.
How can marketers overcome the growing complexity of managing effective search campaigns? By working with a great search partner. Here are 3 reasons why.
Immobiliare.it, Italy’s leading portal for online real estate ads, has widely diverse customers, so they needed a flexible strategy to be able to engage with all of them — by sending the right message to the right customer at the right time.
Criteo wants retailers and brands to pool their data to stand a better chance of pulling customers out of the Amazon ecosystem.
Kinetic Design, part of the powerful Criteo Engine, provides the capabilities needed to make the most engaging connection with shoppers and thus, optimizes the likelihood of a click, followed by a sale.
"The past year will be remembered as one of the most challenging periods for 'brick and mortar' retailers...we are fighting like hell,” wrote Sears CEO Edward Lampert in a recent, candid company blog post. Could his prediction be true? Let’s take a look at the current state of brick-and-mortar, and what’s in store for the future.
Namshi.com, the number one fashion website in the Middle East, asked Criteo to help improve two KPIs – volume and ROI – and to meet their goal of driving 80% of new sales from within apps or the mobile web.
It’s a digital marketer’s constant dilemma: After shoppers leave your site, bringing them back to finish a purchase can be challenging. You need to deliver custom product recommendations designed to catch each shopper's attention. So how can you do it?
Today, we're in the midst of Programmatic 2.0 – brought on by the rise of header bidding. Used correctly, header bidding will remove the inefficiencies, clutter, and noise that have developed within programmatic advertising, particularly RTB. Here are five things publishers need to keep in mind.
Predictive Bidding is the part of the Criteo Engine that can place the right bid at the right moment for every combination of products and shoppers. An ace in the pocket for today's marketers, Predictive Bidding is a powerful weapon that helps optimize ad spend.
After five years of continuous growth, Pinkoi needed a performance marketing technology partner to help them keep those new shoppers coming back, as well as establish a smarter, more informed strategy for showcasing their products.
Physical retailing is incorporating new thinking from ecommerce. In more ways than one, each can learn from the other.
Smartphones are ubiquitous throughout the Asia-Pacific region, or will soon be. And the ways consumers use them are evolving faster than ever, especially for travel.
A recent report by research firm Kantar/Millward Brown revealed many opinions on the state of trade marketing and one consistent theme: the need for a personalized shopping experience that views the consumer holistically.
Criteo’s ability to expand retargeting campaigns specifically to new users was the perfect solution for addressing BMW’s acquisition targets. Criteo real-time optimization solutions helped expose true new prospects while generating a significant number of incremental leads.
Many retailers have spent hours building and optimizing their websites and now enjoy loyal followings who check back often for new products. So the question becomes: How do retailers make the most from their investment and monetize their sites beyond core retail activity?
What’s the number one focus of digital marketers? Managing cost. It’s the nature of the ecommerce beast. But while saving money where you can is one tactic for increasing your bottom line, sometimes the best way to maximize results is by making enough of an up-front investment.
Many retailers today are focused on collecting and using data to construct a peak level of personalization. This effort is often referred to as customer journey analytics — the process of examining how customers use multiple channels to interact with an organization. But understanding today’s winding, end-to-end shopping journey is challenging.
Your retargeting campaigns are all about generating return on investment (ROI). But how should you go about measuring that return? That’s where attribution models come in.
Shoppers have a variety of options to choose from when looking for footwear on the internet. So Crocs Japan knew they had to find a smart, precise way to remind potential customers of their browsing history and entice them to come back to their site.
It’s clear when Ibrahim speaks that he loves his job and sharing his excitement for Criteo with potential new hires worldwide. We sat down with him to learn more about his role, his favorite project at Criteo, and what he does outside of work.
There’s an entire world, invisible to the naked eye, where consumers are moving targets crossing virtual fences. Now, with GPS and Bluetooth capabilities on smartphones, retailers are fine-tuning their omnichannel strategies to reach consumers in relevant locations beyond desktop.
An online marketing campaign that works is one that hits all the right notes: It features exciting products announced with brilliant creative design, supported by a healthy marketing budget. But all those elements are going to add up to the sad song of campaign failure if one key thing is missing: a strong data match that links you with your most likely prospects.
In this increasingly competitive atmosphere, delivering a personalized customer interaction can mean the difference between securing a sale and losing it to a competitor. Many brands are therefore putting their efforts into creating tailored experiences for their customers using sophisticated smart personalization technology.
It's become critical for retailers to implement not just a user acquisition campaign but a smart retention strategy, too. When used effectively, retargeting can significantly increase engagement, sales, and brand awareness.
Linio is the largest online retailer in Latin America, with operations in eight countries throughout the continent. The ecommerce giant needed the right technology partner to make product recommendations more effective, and to help lift sales across their growing mobile business.
Retailers today are using innovative apps and rewards programs to streamline their channels into a more unified, personalized customer experience. Here are a few top examples.
As a mature channel, search doesn’t get as much attention as the new kids on the blogs (er, block — digital, video, social, and mobile, we’re looking at you). But in the battle to win at results-driven campaigns, search continues to lead. Here’s why, plus how to convince your boss to spend more on it.
Ask any professional instrumentalist about their road to expertise, and you’ll quickly learn that they’ve spent hundreds, if not thousands of hours practicing and learning their craft inside and out. Similarly, our dev leads bring a wealth of knowledge and training from the varied experiences they’ve had in the outside world.
French fashion and home goods retailer La Redoute constantly looks for new ways to increase customer acquisition and boost sales from new customers and products not previously viewed. To achieve this, La Redoute expanded its Criteo Dynamic Retargeting campaigns to include Facebook DPA.
Did you know you know that not all retargeting campaigns work the same way? They can be static or dynamic, depending on your marketing goals. To best re-engage customers who leave your website, learn which solution is right for you.
Throughout Ramadan season, consumption patterns change radically, causing big spikes in online retail and travel. We took a look at last year’s data to get insights into what we could expect to see this year. What did we notice? A growing number of consumers are shopping and booking on-the-go, across multiple devices.
As retailers work harder and harder to streamline their presence across channels, the shopping experience is evolving, blurring the barrier between the digital and physical worlds. For consumers, the benefits can be summed up in four ways.
Every year, retail sales soar in several regions that observe the holy month of Ramadan, including Southeast Asia, Turkey, and the Middle East. For retailers, that presents a great opportunity to take note of seasonal shopping trends.
If you’re managing PLAs manually, they’re probably taking up more of your time than you’d like. But it doesn’t have to be that way. Here are three reasons why you’re wasting time on PLAs.
Charged with minimizing the business impact of any escalated incident, this beloved crew goes by a special name internally — the Criteo firemen — because they’re the ones who swoop in to save the day at a moment's notice.
In this competitive environment, it’s imperative to test new solutions against each other to ensure that you're running the right one for your business. Here’s how to avoid making some common mistakes.
Armed with information on shopping history, social media habits, and even geo-location, retailers today are personalizing experiences better than ever before. Here are four ways top brands will continue to utilize omnichannel to meaningfully connect with shoppers online and in-real-life.
Learn the latest on the radical evolution of the omnichannel apparel market, and get cutting-edge tips on how to innovate along with it.
Women’s retailer Soft Surroundings noticed a flattening of sales and reach from their existing performance marketing campaigns. Then they partnered with Criteo to expand their display and social retargeting to grow sales.
Often the first questions marketers face when strategizing their retargeting campaigns include: How much is enough? Do I need to run ads on Facebook, AdRoll, and Google at the same time?
At Criteo, community service is an integral part of our core values. That’s why we host several special days each quarter where our employees are encouraged to step back from their desks and come together for a worthy cause.
When simple bid management tools proved insufficient, digital marketing agency SmartClick needed a precise, data-driven technology to optimize the paid search and social ad management programs they already offered. Find out how they maximized these channels.
Online ads are sold under a few basic pricing models. The most popular ones are CPM and CPC. Want to know the difference (and figure out which you should be using)? You’ve come to the right place.
If you’re a digital marketer, you’ve likely seen and heard a lot about omnichannel recently. But what is it, and what’s all the buzz about?
Retargeting can be the online retailer’s best friend. When used strategically, it can be an incredibly effective way to capture more sales. To savvy and on-the-fence shoppers, it can be the gentle nudge back toward merchandise they’re already interested in — and a deal they might not want to let get away.
We recently hosted a webinar with Google to break down and dispel the most popular Google Shopping myths out there. Here's what marketers really need to know to get the most out of their Google Shopping campaigns.
A startup offering thousands of natural and organic products, Thrive Market wanted to take full advantage of Google Shopping. But they needed a solution to help sell more memberships and grow the channel without complex manual management. Here's how they succeeded.
In the final chapter of this four-part series, we’ll look at the relationship between attribution and your marketing efforts.
When it comes to Criteo's global success, we rely on our team’s hard work, passion, expertise, and drive. With so many moving parts, we also focus heavily on organization and process. That’s where our Engineering Program Managers come in.
eGrocery penetration is expected to grow dramatically in the next few years. Our newest report shows that the old rules of food shopping just don’t apply, and neither do assumptions about who’s buying and what they’re searching for.
The Criteo team was out in full force for ShopTalk, an annual event that focuses on the latest trends in retail and ecommerce. From new technologies to changes in consumer expectations, discussions focused on the rapid evolution of how today’s consumers are discovering, shopping, and buying.
In part three of this four-part series, learn what ad viewability has to do with your KPIs.
We look forward to our time at eTail West every year. The event brings together over 1200 retailers from 600 companies to discuss the future of ecommerce and how retailers can take advantage of the latest technologies and innovations.
Leading trunk show company and online retailer Stella & Dot wanted a better, more holistic picture of their current and prospective clients in order to increase their digital advertising revenue more effectively.
Shoppers today expect brand interactions to be tailored to them, not their device. How can you use this user-centric mindset to make your marketing strategies more impactful?
In our second post of this series, we’re tackling click fraud.
Here’s a quick primer on how retargeting works, and why you should be doing it well.
We recently held our third annual European Ecommerce Media Forum. In total, 160 brands, retailers, and agencies from 84 different companies came together to discuss the ways that consumers research and buy products have changed.
Forget what you know about how shoppers like to purchase. Our latest report finds that the straightforward “browse on mobile, buy on desktop” purchasing pattern is no longer that simple.
What does the future hold in an increasingly omnichannel world? Len Ostroff, VP, Global Business Development at Criteo, recently attended RampUp 2017 and shared some thoughts on what we see taking place over the next few years.
In part one of this four-part series, we explore the importance of data fidelity.
Webmotors, Brazil's biggest automotive online classified marketplace, needed to generate more leads at a low cost and increase their ad conversions in order to drive more relevant traffic to their site. Here's how they did it.
In the fast moving world of ecommerce, establishing trends or truths is a tricky business. What does this mean for your existing mCommerce strategies? And how can you capitalize on shifts in shopper behavior to get ahead?
You already know cross-device shopping exists and that it's here to stay. But just how big is it, and how much is it costing you? What are your old-school, single-screen analytics missing? How many sales are you losing because of those pesky device-hopping shoppers?
Here at Criteo, we’re big on culture. As a global company founded in France and a leader in the tech space, we believe in working hard, but we also believe that a little “je ne sais quoi” (or what makes coming to work and being part of an awesome team rewarding and fun) goes a long way. Check out our top-hit list of perks.
The Academy Awards may be on Sunday, but the stars already started coming out this week. On Wednesday, Criteo released its Q4 earnings report, an announcement that dazzled some of adtech's leading media outlets. Check out the highlights below.
What’s on deck for digital marketers this year? Our recent report features the trends to watch, plus tips for how to capitalize on them. Here’s a sneak peak.
How did consumers say “be mine” this year? Our Valentine’s Day trends report analyzes millions of searches performed across dozens of major retail sites in preparation for Cupid’s big day.
Happy Valentine’s Day week! It’s been a whirlwind 2017 so far — the U.S. has a new president, the Patriots became record-crushing Super Bowl champs, and Adele and Beyonce continue to reign the Grammys. How goes the world of digital marketing? Here’s your weekly round-up of Criteo in the news for the week of Feb. 13, 2017.
In case you missed it, this year’s Super Bowl shattered records from top to bottom, both on and off the field. How can you best prepare your online storefront for next year’s kickoff? We’ve drafted a play-by-play breakdown of the search and ecommerce trends surrounding this year’s big game to help you do just that.
The toys and gaming category has its own set of rules and expectations. Use this guide to take advantage of the quirks.
What were some of the buzziest categories for late summer and fall? We analyzed data across categories to identify overall trends.
Our Criteo team is back from eTail West, one of the most influential ecommerce conferences in the US. We heard from industry leaders who discussed trends, presented research and spoke to real ecommerce success stories and innovations. Criteo presented new Q4 Mobile Commerce Report findings and unveiled our Universal Match solution.
Last week, Criteo released Q4 State of Mobile Commerce Report. As recapped by our CRO Mollie Spilman in a recent LinkedIn Pulse post, findings continue to point to the growth of cross-device use, and particularly the rise of mobile as the transaction device of choice. Mollie provides three key tips to engage consumer and boost revenue.
Criteo looked at more than 19 million transactions from nearly 1,900 U.S. advertisers over the Black Friday, Cyber Monday and Bounceback Tuesday shopping period. We discovered some telling trends that may be meaningful for you as a retailer to consider as we head into the end of year holidays.
Retail sales for this year’s holiday season are expected to hit $617 billion — representing a 14% increase compared to last year. The most successful holiday campaigns start early, so we’ve prepared a holiday planning guide to help retailers get the most from every dollar spent this holiday season.
MeUndies, an innovative California-based online retailer that offers easy and inexpensive essential basics, recently achieved 300 percent return on ad spend since partnering with Criteo in 2014 to launch a full-funnel performance marketing campaign to convert more of its top-funnel ads.
OK, so you don’t need to be told again – the world has gone mobile and if your strategy isn’t mobile first you should be brushing up your resume or else getting ready to live in an attic with the typewriter salesmen and Blackberry-holster makers… But let’s say you really want to keep your job – what should you do?
The IAB’s Director of Technical Standards recently declared that the advertising industry has some catching up to do when it comes to supporting secure, encrypted communications with users via HTTPS. With HTTPS encryption on public-facing servers protecting the privacy and security of the public, the IAB identifies support for HTTPS as a best practice for the industry.
It’s hard work building an app. It’s even harder work building two apps, one for iPhone and one for Android. Developers will only do this if the revenue for both is significant. If one becomes marginal, then why bother? This is the “winner take all” dynamic seen in so many technology ecosystems. Apple can do no wrong right now, so is Android in trouble?
A company’s success relies not only on its business performance but on the satisfaction of its employees. The quality of the work environment, along with employee satisfaction, matters as much as great financial results as one is rarely possible without the other.
Last week, I had the opportunity to discuss the critical topic of assessing vendor performance with an audience of marketing leaders at Argyle’s Retail CMO Forum in New York. Given the rapid pace of change in marketing technology, and a landscape already filled with more than 2,000 solution providers, the need to quickly and confidently assess what’s working has never been more critical.
Consumers aren’t just spending more time researching products on their mobile devices, they’re making actual purchases, or “converting” in marketing speak. The upward trend of mobile conversions means that missing a prospect on mobile could equal a lost sale. This significantly raises the stakes for mobile marketers.
In December, I wrote about the growing importance of having a great mobile commerce experience, due to the increasing rate at which consumers were purchasing on their mobile devices. At the time, I wrote that “mobile commerce is happening incredibly fast.” How fast? In the three months since I wrote that, mCommerce has grown another 10% in the U.S., according to our Q1 2015 State of Mobile Commerce Report.
Criteo’s Chief Revenue Officer Mollie Spilman recently pointed out in an article published in VentureBeat that in 2015 mobile won’t just be a component of your digital strategy — it will be your digital strategy. Our most recent State of Mobile Commerce Report for Q4 2014 showed that mobile devices now account for one-third of all ecommerce transactions worldwide.
The travel sector has one of the largest pools of customers online, but these users lack loyalty, ‘brand-hop’ and tend to go for price-based bookings. The online customer journey has, until recently, been impossible to track as potential purchasers jump from device to device, making it more difficult than ever to identify and convert customers.
