Mobile-optimized site remains a top priority for retailers’ online strategy
If you ask a retailer how important mobile is for them, most would now say extremely important - including both “brick-and-click” and “pure-play” eCommerce retailers.
If you ask a retailer how important mobile is for them, most would now say extremely important - including both “brick-and-click” and “pure-play” eCommerce retailers.
Think that size doesn't really matter in performance marketing? Think again. It’s true that the primary requirement for any direct marketing campaign may be to generate high-quality leads at a cost brands are willing to pay. That's why it's so important to utilize the best recommendation and bidding technologies. However, don't underestimate the benefits of scale.