The Criteo Market Insights Team authors reports and infographics from Criteo's technology and industry trends.
Gilles is in charge of external-facing research and thought leadership at Criteo. He is passionate about helping brands leveraging consumer insights, which he has done for 14 years by working in advertising research positions at Google, Havas and Aegis Media and Criteo.
Florent was an early mover to the Performance Display space. Before joining Criteo in 2012, he helped top advertisers optimize their performance advertising strategies at Yahoo! and AdConion Media Group for six years. Today, Florent leverages his expert knowledge to bring consumer and market insights to Criteo’s clients and prospects.
Shailendra has over 10 years of experience working as an analyst/consultant covering the advertising, telecoms, and digital services market. At Criteo, Shailendra focuses specifically on mobile research projects. He previously worked for Ovum and was on the judging panel for GSMA’s Global Mobile Awards, MMA Smarties and Meffys.
Most schools in the UK are on summer holidays now and the month of August will be extremely important for marketers planning their back-to-school promotions. Mass Retailers, Computing/High Tech retailers as well as retailers of Fashion/Luxury and Sporting goods will see a significant rise in demand for their products during the next 5 weeks.
If you’re a marketer that helps to sell anything online, by now you’ve probably read Jonathan Wolf’s blog post highlighting what you need to do to stay ahead of your customers on mobile devices in the US. The research team set about to dig deeper into the data to discover if people’s behavior is the same the world over, and we discovered that not only are the trends global, in some markets they are intensified.
When a retailer marketer thinks about Father’s Day, what’s the first thing that comes to mind? Fashion? Sports? Summer is coming? For me, it’s got to be…novelty neck ties. We took a closer look at Criteo’s daily sales data for the week before Father’s Day to find out when, and where, sales peaked leading up to dad's big day.
Myths naturally permeate all walks of life and CPC is no exception. There are numerous widely held yet false beliefs regarding CPC that this research debunks. This Nielsen and Criteo research was made possible after tracking and analyzing all the clicks generated by Criteo during 6 weeks, in the US, UK, Germany and France. It reinforces how valuable clicks produced by personalized display and machine learning are in the path to purchase.
Ramadan is unlike any other time of the year in the Muslim world. It affects almost every aspect of people's lives -- and online shopping is no exception. Criteo analysed data from last year across Turkey and some key Middle-East countries to help marketers perform during this year's Ramadan month, which will start around June 18. One clear-cut lesson that we learned from looking at historical data is: mobile will be key to performing during Ramadan this year. Read more on what we saw.
Things are looking good for online retailers as we head into the summer. Thanks to ongoing investments in technology and data, retailers are seeing significant growth in traffic and conversions on their e-commerce platforms, and are reporting improvements across four key digital performance indicators, including site traffic, conversion rates, average order value and repeat customer visits. A new Criteo-sponsored report from eTail analyzed interviews from nearly 100 retail professionals to see how retailers will continue to grow and build relationships with consumers online.
If you ask a retailer how important mobile is for them, most would now say extremely important - including both “brick-and-click” and “pure-play” eCommerce retailers.
Think that size doesn't really matter in performance marketing? Think again. It’s true that the primary requirement for any direct marketing campaign may be to generate high-quality leads at a cost brands are willing to pay. That's why it's so important to utilize the best recommendation and bidding technologies. However, don't underestimate the benefits of scale.
