CheapOair wanted to improve both the efficiency and scale of their mobile performance marketing efforts. They face the increasingly difficult task of staying in front of travel buyers during critical purchase moments, which requires reaching and converting consumers in-app on their mobile devices.
By enabling the latest enhancements of their sophisticated optimization Engine, Criteo was able to automatically optimize CheapOair’s in-app campaign according to a user’s likelihood to convert, and the total customer value, before serving a dynamic ad that’s customized based on the users previous in-app browsing behavior.
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