Oct 29 (Reuters) - French online advertising firm Criteo SA priced its enlarged U.S. initial public offering at $31 per share, above its expected price range, raising about $250 million. The IPO pricing shows favorable investor appetite for...
The long-awaited ad tech consolidation picked up its pace this week, as four online ad companies -- retargeting firm Criteo, ad targeter Media6Degrees, ad buying company X+1 and Yahoo -- each acquired a mobile ad tech startup over the course of...
Criteo’s Mobile Play With yesterday’s acquisition of Ad-X Tracking in Europe, Criteo CEO JB Rudelle claims his company is “the one-stop display performance partner for both desktop and mobile devices” in spite of the inherent difficulties...
Strategic Acquisition of Mobile Performance Marketing Technology Company
Criteo, which focuses on performance display advertising, has acquired AD-X Tracking to support mobile campaigns. The companies did not disclose the financial details of the deal, but industry speculation suggests this move seals the deal for a...
Personalised advertising retargeting company, Criteo, has announced the acquisition of AD-X Tracking, which lets brands and agencies keep tabs on the performance of their in-app mobile ads. AD-X Tracking makes it possible for brands to gain exposure...
Cisco Nexus helps Criteo deal with big data and optimizes Hadoop Analytics as foundation for worldwide growth Criteo has built a global business by predicting what ads consumers might like to see and click through. The ability to target...
The Drum's series on real-time advertising continues with a look at the perceived complexity of the programmatic buying space. As technology advances to increase real-time advertising opportunities, The Drum catches up with a cross-section of...
Brian Morrissey | November 4, 2013 The digital media industry is either a glass half full or on its way to empty. It’s all about perspective. The bull’s case for the health of the system tellingly comes from the state of the middlemen....
New Exec Will Oversee Revenue Operations at Ad Retargeting Firm Criteo has hired Eric Eichmann as its first chief revenue officer, as the online ad retargeter gets its executive ranks in order ahead of a possible IPO. Mr. Eichmann will...
When social media exploded, most CMOs were left scrambling to find a way to incorporate these new, emerging platforms into their marketing plans. This ushered in a new era of "social marketing," which has blurred the line between branded...
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Jaysen Gillespie, Director of Analytics and Business Intelligence, Criteo, is a response to...
