Mobile Now Overtaking the Travel Industry
The travel booking industry is seeing a sea change as the use of mobile devices for bookings rises. Mollie Spilman, chief revenue officer for Criteo, joins MoneyBeat.
The travel booking industry is seeing a sea change as the use of mobile devices for bookings rises. Mollie Spilman, chief revenue officer for Criteo, joins MoneyBeat.
People may be spending most of their mobile time in apps, but don’t tell that to Chris Taylor of 1-800-Flowers.com. The retailer's digital marketing head on Monday pointed out that its mobile customers still mostly come through the Web. That’s partly because people tend to buy its main products — flowers and small gifts — infrequently, which doesn’t lend itself to regular app use.
According to Criteo’s Travel Flash Report, the first half of 2014 saw mobile bookings on travel websites growing faster than desktop, at 20 percent versus 2 percent.
(Mobile) is a smaller screen, but it’s actually personalized. You don’t have a lot going on. It’s very specific and targeted and relevant to an individual person versus a bigger screen on a desktop that might be used by many different people.
For the first six months of 2014, over 40 percent of Americans booked travel reservations — flights, hotels, cruises, for example — on mobile devices, up more than 20 percent for the same period last year, according to Criteo’s new Travel Flash Report.
Not only did the volume of mobile bookings grew 20 percent in the first half of 2014 for online travel sites, but the average booking value was 21 percent higher on mobile for air and 13 percent higher for car rentals compared to desktop, according to a new report from Criteo.
New research from retargeting ad platform Criteo provides further indications that mobile is playing a growing role in the travel booking process. The firm based its findings on first-party transaction data from 1,000 travel sites in the first half of 2014. These include travel suppliers as well as online travel agencies (OTAs) that work with Criteo.
“The most surprising finding was how rapidly mobile has emerged as a key channel in this industry,” said Jason Morse, vice president of mobile product at Criteo.
Criteo has hired Mollie Spilman as its global chief revenue officer, the company announced today. Ms. Spilman, one of Ad Age's Women To Watch in 2013, comes to Criteo from mobile ad exchange Millennial Media, where she served as exec VP-global sales and operations.
Jonathan Wolf is currently the Chief Product Officer at Criteo, a performance advertising company that works with Internet retailers to serve personalized online display advertisements to consumers that have previously visited the advertiser’s website. Prior to Criteo, Wolf was at Yahoo where he oversaw the restructuring and sales to Europe. The Makegood recently spoke with Wolf about Criteo’s predictive engine. - See more at: http://www.the-makegood.com/2014/07/29/criteo-enhances-its-predictive-engine/#sthash.kPIpyRaU.dpuf
Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.
In its first-quarter financial report, retargeting platform Criteo revealed that mobile accounted for 15% of its revenue in March, up from 10% in December.
Take a big enough sample size of mobile behavior and you end up coming back to these slightly depressing macro-level truths about how we now live. Case in point, Criteo’s new Mobile Flash Report released today.
Sylvain Piquet, director of BI and account strategy at Criteo, considers the issues around measuring effectiveness in mobile advertising. The IAB’s announcement of an industry-backed ad viewability standard is good news for advertisers and...
Personalized display advertising firm, Criteo, today announced a major update of its prediction engine, three years in the making.
Criteo President Greg Coleman, a former Yahoo executive, discusses the growth of mobile advertising, Alibaba's landmark IPO and the future of Yahoo with Pimm Fox on Bloomberg Television's "Taking Stock."
Personalized mobile advertising company Criteo recently announced the global release of its comprehensive mobile advertising solution.
Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.
A new specification for mobile deep linking – a technology that lets apps work more like the web by supporting links that can move users from app to app – is being introduced today, along with a series of best practices. The project, called...
Criteo (Nasdaq:CRTO), a global leader in digital performance advertising, today officially announced the appointment of Ann Wang (pictured) as Managing Director China, to lead the Criteo business in one of its largest strategic growth markets...