Dress for Less는 4년간 Criteo 광고를 집행하면서 자체 디지털 광고 전략을 지속적으로 혁신시켰으며, 2015년 1분기에는 수익률을 100% 이상 성장시켰습니다.

과제

Dress-for-less requires an international digital marketing partner for implementation, daily support and optimization of the best performance technologies.  

해결책 

By deploying many of Criteo’s features and increasing its budget, dress-for-less lifted campaign revenue by 100% in 1Q 2015. They recently deployed Criteo’s cross-device to target their clients across mobile, tablet and desktop devices.

결과

• +100% revenue in 1Q, with conversions continuing to rise
• 70% of Criteo-driven revenue comes from in-ad recommendations