Dress-for-less has partnered with Criteo for more than 4 years to continually innovate their digital ads including 100% revenue lift in Q1 2015.

Challenge

Dress-for-less requires an international digital marketing partner for implementation, daily support and optimization of the best performance technologies.  

Solution 

By deploying many of Criteo’s features and increasing its budget, dress-for-less lifted campaign revenue by 100% in 1Q 2015. They recently deployed Criteo’s cross-device to target their clients across mobile, tablet and desktop devices.

Outcome

• +100% revenue in 1Q, with conversions continuing to rise
• 70% of Criteo-driven revenue comes from in-ad recommendations