Linio lifted both their direct and assisted sales by 2.5X in net revenue YOY and a 30% increase in efficiency by using Criteo Display.

Challenge

Linio is the largest online retailer in Latin America, with ecommerce operations in 8 countries throughout the continent. The ecommerce giant is always interested in expanding its business, using innovative technologies to provide a personalized, engaging experience for its customers. Linio needed the right technology partner to make product recommendations more effective, and to help lift sales across their growing mobile business.

Solution

After testing several retargeting vendors, Linio partnered with Criteo to achieve its ambitious sales goals. The advantage was immediately clear. Criteo performance display provided consistently top-tier results, giving Linio a major lift in both direct and assisted sales, and even improving net revenue and cost of sales. Linio is now testing Criteo’s mobile solution to expand this success to mobile commerce.

Outcome

• 5% of direct sales
• 14% of assisted sales
• 2.5X net revenue YoY
• 30% lower COS