Sony strove to continually improve its e-commerce campaign performance and efficiency – using the most innovative methods to drive sales and revenue while reducing its cost of sales - especially during the competitive holiday season.
Sony’s adaption of the new enhancements made to the Criteo Engine, as well as leveraging key product innovations in mobile and social, enabled their performance to soar and saw their conversion rates more than double YOY, while their cost of sales decreased by 15%.
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