Made.com expanded its reach to new markets with Criteo’s email retargeting solution, tripling its target ROI and growing remarketing revenue by 36%.

Challenge

London-based furniture and design e-tailer Made.com wanted to go beyond its established CRM database and retargeting to expand its reach and convert site visitors in Italy into customers.

Solution

In launching Criteo Dynamic Email, Made.com was able to engage a new group of motivated shoppers with highly personalized messages, who couldn’t otherwise be reached. 

Outcome

By adding Criteo’s email retargeting solution to its existing Criteo display performance marketing, Made.com was able to:

• Triple its target ROI
• Achieve a 31% higher email open rate
• Generate 36% more remarketing revenue