Thomas Cook Airlines wanted to evaluate the effectiveness and actual value of display retargeting by testing several vendors. In addition to setting aggressive targets, they needed a solution that was flexible enough to accommodate posting of last minute offers to convert spur of the moment travelers.
Since surpassing cost-per-order, click-thru and other KPI benchmarks for its lower funnel campaigns, Thomas Cook Airlines is expanding Criteo performance display into a sister company and has also launched mid-funnel targeting.
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