Adding Criteo performance display ads to SCM’s global online marketplaces grew their list of advertisers, ad replies, and CTR across 30 markets.

Challenge 

Despite SCM’s impressive, rapid growth over the last few years, they wanted to further increase ad replies and on-site advertisers, as well as CTR. Doing this in a global environment among varying market conditions and cultural differences is not easy. 

Solution 

While focusing on high-quality service, Criteo addressed SCM’s unique needs as a global service provider, and developed a very effective partnership while meeting objectives along the way. 

Outcome

• Click-through rate (CTR) reached 2%, clearly above industry standard.
• SCM saw a 20% increase in ad replies.
• Listings and advertisers grew significantly.