To expand internationally, Secret Escapes chose Criteo and their unmatched publishing reach and saw a 60-100% month-to-month ROI increase.

The membership-based luxury hotels and vacations company needed a new approach to reach customers in a way they hadn’t been able to in other channels. It was critical to ensure they’d reach all possible international audiences through online performance display ads and ultimately increase website conversion.

Challenge

As Secret Escapes expanded their business globally, so did their need to increase their reach in markets including the US, Germany and Denmark. They also wanted to simplify their day-to-day management of campaigns.

Solution

Secret Escapes trusted Criteo’s Account Management team and the technology behind the campaign to achieve their visibility and conversion goals. With the Criteo Engine’s intelligent and unique algorithms paired with Criteo’s personal service, they exceeded their goals. Ultimately, they saw Criteo and their strategic partner to reach customers they would have otherwise bypassed.

Outcome

• 60-100% month-on-month increase in Return on Investment (ROI)
• Criteo’s global reach saves significant effort for the Secret Escapes Digital Marketing team