Using Criteo’s powerful predictive engine, Travel Republic targeted the shoppers most likely to convert, increasing conversions 25%.

To drive overall campaign performance and sales through increased conversions.

Challenge

Travel Republic needed to find a way to drive more qualified traffic to customer sites while continuing to scale their performance display campaigns and meet efficiency targets.

Solution

Criteo’s new engine enhancements in selective targeting and predictive analysis, coupled with Travel Republics user data, made it possible for Criteo to predict the likelihood of a conversion rather than a click. Now, Travel Republic is able to target shoppers who are most likely to convert, resulting in fewer wasted clicks and higher conversion ratios.

Outcome

• Conversion rate increased 25%.
• Since the Criteo Engine is always ‘learning’, effectiveness improves every month.