Wehkamp and Criteo have partnered for 6 years on a shared vision of real-time data driven campaigns.

Challenge

After working with Criteo on a highly successful retargeting campaign, Wehkamp was able to see a marked increase in customers using mobile devices to access the website. The challenge, therefore, was to ensure that the company was getting the most out of all possible sales channels. 

Solution

Criteo helped Wehkamp to implement a successful cross-channel strategy, working closely with the company’s own people to develop a long-term plan. Wehkamp is now able to recognize customers using multiple devices, and target them with personalized, data-driven campaigns.

Outcome

• Increased ROI
• Double-digit growth in sales revenue
• Increased performance from mobile channels