When Asian fashion retailer Zalora needed to increase conversion and brand loyalty among their app users, Criteo helped increase their sales transactions by 942%.

Challenge

Singapore-based online fashion retailer Zalora’s mobile app was being downloaded consistently, but they needed a retargeting solution to increase their conversion rates and encourage sustained loyalty among mobile users.

Solution

Integrating data from over 1.2 billion monthly users and access to Criteo’s network of 17,500 publishers worldwide, Zalora was able to more effectively deliver a relevant and effective ad experience to their customers based on browsing patterns, location, seasonality, and readiness to purchase. By giving shoppers fewer irrelevant ads and more personalized banners at the right moment — and on the right platforms — Zalora boosted their in-app revenue while optimizing their marketing spend.

Outcome

Within one year of their partnership with Criteo (between September 2015 and September 2016), Zalora reported overwhelmingly positive results: 

• a 9x increase in traffic to its mobile app
• a 942% increase in completed transactions across Southeast Asia
• and an order value boost of 232%