MatahariMall.com sees 160% increase in month-on-month sales after incorporating users’ navigation and shopping patterns to better personalize digital ads.

Challenge

Indonesian start-up MatahariMall.com realized that in today’s highly competitive ecommerce industry, a high volume of online visitors doesn’t necessarily translate to increased transactions. After observing that 98 to 99 percent of the online visitors were not making purchases, the company partnered with Criteo to drive sales and customer retention.

Solution

Criteo provided MatahariMall.com with a specialized retargeting tool that computes an online visitor’s readiness to purchase by assessing factors such as consumers’ online navigation patterns and what they add to ‘shopping carts’. The result? More timely and personalized ads, boosting online revenue without increasing advertising costs, a 900% increase in advertising ROI.